Question 1

Personally or socially preferable modes of conduct or states of existence that tend to persist over time are referred to as

Accepted Answer

A) customs. 
B) ethics. 
C) values. 
D) culture. 
E) beliefs.

Question 2

Figure 7-5
 
-Global companies have five strategies for matching products and their promotion efforts to global markets.Designing a product to satisfy common needs across countries is which type of global marketing product and promotion strategy?

Accepted Answer

A) product extension 
B) product customization 
C) product adaptation 
D) product invention 
E) product integration

Question 3

Explain the concept of countertrade,and discuss its importance.

Accepted Answer

The answer of Explain the concept of countertrade,and discuss its...

Question 4

Figure 7-5
 
-Sony electronics,Gillette razors,and Nike apparel and shoes are being sold in the same form in many countries.This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

A) product customization 
B) product adaptation 
C) product extension 
D) product integration 
E) product invention

Question 5

Both Nissan and Mercedes-Benz have plants in the United States that use American labor.This illustrates Nissan's and Mercedes-Benz's use of

Accepted Answer

A) direct exporting. 
B) direct investment. 
C) joint venture. 
D) licensing. 
E) indirect exporting.

Question 6

To avoid competing with Japanese firms through their traditional channel of distribution,Fran Wilson Creative Cosmetics Moodmatcher lip coloring is sold in which type of retail venue?

Accepted Answer

A) grocery stores 
B) flower shops 
C) beauty salons 
D) department stores 
E) gift stores

Question 7

Which of the following countries is the world's leading importer?

Accepted Answer

A) the United States 
B) China 
C) India 
D) Germany 
E) Japan

Question 8

A disadvantage of a joint venture arrangement when entering a new global market is that

Accepted Answer

A) intermediaries have the potential to harm the brand. 
B) the firm entering the foreign market must pay royalties to the other firm. 
C) one of the companies forgoes control over its product. 
D) the two companies may disagree about policies. 
E) this method is likely to provide the fewest subsidies from the host country's government.

Question 9

Which of the following issues raises concerns about the ethics of protectionism?

Accepted Answer

A) Competitive advantage grows out of continuous improvement. 
B) Small firms succeed in foreign niche markets. 
C) Tariffs have declined from an average of 40 percent to less than 5 percent. 
D) Regional trade agreements may provide preferential treatment for member nations. 
E) Pan-European marketing strategies are possible due to greater uniformity in packaging standards.

Question 10

Which global market entry strategy involves slightly more risk than indirect exporting for a company but also opens the door to increased profits?

Accepted Answer

A) direct exporting 
B) licensing 
C) cooperative 
D) joint venture 
E) direct investment

Question 11

Economic infrastructure refers to

Accepted Answer

A) a nation's military-industrial complex. 
B) a country's governmental services. 
C) the people and the wealth of a nation. 
D) a country's communications,transportation,financial,and distribution systems. 
E) all of a country's natural resources,whether or not they are currently being exploited.

Question 12

If you were responsible for marketing communications at a company that manufactures office supplies and had to provide product literature to be distributed in France,you would be wise to use ________,whereby you have someone translate your literature from American English into French,and then have someone else in France translate the French into American English.

Accepted Answer

A) back talk 
B) back translation 
C) double talk 
D) double entendre 
E) double indemnity

Question 13

Which of the following statements about the World Trade Organization (WTO)is most accurate?

Accepted Answer

A) The World Trade Organization is a temporary institution. 
B) The 168 member countries of the WTO account for less than 25 percent of world trade. 
C) The WTO sets rules governing trade between its members and the rest of the world. 
D) The WTO uses panels of trade experts who can issue nonbinding recommendations. 
E) The WTO was formed by the major industrialized nations of the world.

Question 14

Figure 7-4
 
-According to Figure 7-4 above,point D would most likely represent which option for entering the global marketplace?

Accepted Answer

A) exporting 
B) joint venture 
C) direct investment 
D) franchising 
E) licensing

Question 15

A(n)________ firm views the world as one market and emphasizes cultural similarities across countries or universal consumer needs and wants more than differences.

Accepted Answer

A) transcontinental 
B) multidomestic 
C) international 
D) multinational 
E) transnational

Question 16

In Detroit,a woman came back from lunch to find a nasty note on her Toyota Camry about failing to support the American economy by purchasing her vehicle.The person who left the note is exhibiting

Accepted Answer

A) cultural semiotics. 
B) the trade feedback effect. 
C) cultural ethnocentricity. 
D) protectionism. 
E) consumer ethnocentrism.

Question 17

________ is the tendency to believe that it is inappropriate,indeed immoral,to purchase foreign-made products.

Accepted Answer

A) Country partisanship 
B) Cultural ethnocentrism 
C) Xenophobia 
D) Consumer ethnocentrism 
E) Nationalism

Question 18

The complementary nature of economic flows internationally,whereby imports stimulate exports and vice versa,is called ________ and is one argument for free trade among nations.

Accepted Answer

A) the balance of trade 
B) countertrade 
C) exchange trade 
D) the trade feedback effect 
E) global market trading

Question 19

Which of the following countries is the world's leading exporter?

Accepted Answer

A) the United States 
B) China 
C) India 
D) Germany 
E) Japan

Question 20

The trade feedback effect is one argument for

Accepted Answer

A) decreasing a nation's exports. 
B) free trade agreements. 
C) increased tariffs and quotas. 
D) international trade associations. 
E) decreasing a nation's imports.

Exam 7: Understanding and Reaching Global Consumers and Markets