Question 1

Practices that include filing warranty claims after the claim period,misredeeming coupons,and making fraudulent returns of merchandise are examples of

Accepted Answer

A) normal and reasonable consumer behavior. 
B) unethical practices by consumers. 
C) acceptable consumer code of ethics. 
D) costs to be passed along to shareholders as a part of doing business. 
E) violations of the Consumer Bill of Rights.

Question 2

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products,this marketing practice is referred to as

Accepted Answer

A) marketing philanthropy. 
B) marketing patronage. 
C) relationship marketing. 
D) transactional marketing. 
E) cause marketing.

Question 3

Greenwashing refers to

Accepted Answer

A) marketing efforts to produce,promote,and reclaim environmentally sensitive products. 
B) conducting business in a way that protects the natural environment while making economic progress. 
C) the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product,service,technology,or company practice. 
D) the practice of deliberately concealing the mistakes that polluters make regarding the environmental disasters they perpetrated. 
E) the recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth.

Question 4

________ involves unethical conduct by a person entrusted with a position of authority,often to acquire a personal benefit.

Accepted Answer

A) Economic espionage 
B) Utilitarianism 
C) Business intelligence 
D) Oligopoly 
E) Corruption

Question 5

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.Which of the following is a major principle that was included?

Accepted Answer

A) right to have legal representation in a court of law 
B) right to exchange or return products and services within a reasonable period of time 
C) right to receive fair prices for both products and services 
D) right to be heard 
E) right to be compensated for product defects

Question 6

Levi Strauss & Co.uses eight recycled plastic bottles in each pair of its Waste < Less jeans,which are composed of at least 20 percent recycled content.This is an example of

Accepted Answer

A) proactive marketing. 
B) consumerism. 
C) an ecological code of ethics. 
D) green marketing. 
E) cause marketing.

Question 7

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Accepted Answer

A) organizational structures 
B) legislation 
C) federal regulatory agencies 
D) a nation's moral philosophy 
E) corporate culture and expectations

Question 8

During its Drive to End Hunger campaign to help fight hunger among nearly nine million older Americans,Quaker State donated 25 cents per bottle sold of five-quart specially-marked oil products to the AARP Foundation that works on this issue.This is an example of

Accepted Answer

A) philanthropic marketing. 
B) corporate altruism. 
C) the marketing concept. 
D) green marketing. 
E) cause marketing.

Question 9

Employees who report unethical or illegal actions of their employers are referred to as

Accepted Answer

A) whistle-blowers. 
B) scabs. 
C) cronies. 
D) corporate snitches. 
E) ombudsman.

Question 10

The groups primarily served by a firm exhibiting stakeholder responsibility include

Accepted Answer

A) the general public,public interest groups,and the environment. 
B) consumers,employees,suppliers,and distributors. 
C) owners and stockholders. 
D) the general public,owners,and stockholders. 
E) government,owners,and stockholders.

Question 11

Genzyme,the maker of Cerdelga,a drug that treats a genetic illness called Gaucher's disease that affects 10,000 people worldwide,has been criticized for charging up to $300,000 for a year's worth of Cerdelga.This is an example of the manufacturer adhering to its

Accepted Answer

A) utopian responsibility. 
B) moral idealism. 
C) social responsibility. 
D) cause marketing strategy. 
E) profit responsibility.

Question 12

Moral idealism refers to

Accepted Answer

A) a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior. 
B) a democratic consensus of moral principles and laws that govern the behavior of individuals based on legislation adopted at the federal,state,and local levels. 
C) a societal moral philosophy based on the Golden Rule of the Judeo-Christian ethic embodied in the U.S.Constitution's Bill of Rights. 
D) a formal statement of ethical principles and rules of conduct. 
E) a personal moral philosophy that considers individual rights or duties as universal,regardless of the outcome.

Question 13

Economic espionage refers to

Accepted Answer

A) the destruction of a competitor's products or services through physical damage of property or damage to their reputation. 
B) persuading someone to act in one's favor,typically illegally or dishonestly,by a gift of money or other inducement. 
C) an illicit payment made to someone who has facilitated a transaction or appointment. 
D) the collection of trade secrets or other intellectual property from foreign countries or governments. 
E) the clandestine collection of trade secrets or proprietary information about a company's competitors.

Question 14

The right to be heard means that

Accepted Answer

A) the U.S.Department of Commerce has the right to hear consumer complaints. 
B) the American Marketing Association has the right to discipline marketers based on customer complaints. 
C) consumers should have access to public-policy makers regarding complaints about products and services. 
D) companies should have access to company representatives regarding complaints about fraudulent consumer practices. 
E) consumers should have access to company representatives regarding new product ideas.

Question 15

In marketing,the effective rules of the game,the boundaries between competitive and unethical behavior,and the codes of conduct in business dealings are referred to as

Accepted Answer

A) societal norms. 
B) societal mores. 
C) business cultures. 
D) fair trade practices. 
E) corporate values.

Question 16

A key difference between cause marketing and a charitable contribution is

Accepted Answer

A) a charitable contribution provides an organization with a lower tax deduction. 
B) there is no limit to the amount of charitable deductions a firm can make,but a firm is limited to the number of cause marketing efforts it can make during a fiscal year. 
C) charitable donations are contributed at the sole discretion of the firm;cause marketing is the amount directly affected by consumers' purchases. 
D) cause marketing is generally linked to public causes and concerns while charitable contributions are generally given to private institutions. 
E) there is essentially no difference between a charitable contribution and cause marketing.

Question 17

Six executives of Tyson Foods,one of the world's largest poultry,beef,and pork processors,were arrested for the illegal smuggling of undocumented foreign workers into the United States to work at Tyson plants.Based on this information,Tyson's violations may have been the result of ________,one of the major reasons some company employees engage in unethical behavior.

Accepted Answer

A) a mission statement that is too broad 
B) the absence of a written core values statement 
C) the absence of whistle-blowers 
D) top management's behavior 
E) the absence of a stakeholder code of ethics

Question 18

Western Digital,the Irvine,California-based maker of disk drives,recalled about 400,000 of its hard drives because of a faulty internal chip.The chip would not affect the disk drive motor until after 6 to 12 months of use.This delay in the problem's appearance meant that many consumers would not think to blame the disk drive manufacturer.But,instead of taking the less expensive route of remaining quiet about the problem,Western Digital chose to offer replacement disk drives for all those that had the faulty chip.This action is an example of

Accepted Answer

A) hedonism. 
B) utilitarianism. 
C) moral idealism. 
D) existentialism. 
E) socialism.

Question 19

An employee of Coca-Cola attempted to share its marketing plan with an employee of PepsiCo for a modest price.What should the PepsiCo employee do?

Accepted Answer

A) Buy the marketing plan if assured there would be no legal or ethical repercussions. 
B) Ignore the offer to buy the marketing plan and hope the ethical dilemma will go away. 
C) Immediately contact Coca-Cola to advise it of the plot to sell the marketing plan. 
D) Immediately report the offer to the Better Business Bureau. 
E) Advise the Coca-Cola employee that it would be ethical to accept the plan if it was offered for free.

Question 20

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.It also serves as a socializing force that

Accepted Answer

A) reflects the will of the largest or most powerful minority. 
B) is determined by the largest generational group at a given point in time. 
C) becomes the basis of all legislation-federal,state,and local-in societies around the world. 
D) expresses the diverse backgrounds of a nation's subcultures. 
E) dictates what is morally right and just.

Exam 4: Ethical and Social Responsibility for Sustainable Marketing