Question 1

________________________________________ systems,capture and integrate customer data from all over the organization,consolidate the data,analyze the data,and then distribute the results to various systems and customer touch points across the enterprise.

Accepted Answer

The answer of ________________________________________ systems,capture and integrate customer data from...

Question 2

Supply chain planning systems

Accepted Answer

A)  track the physical status of goods. 
B)  identify the transportation mode to use for product delivery. 
C)  track the financial information involving all parties. 
D)  track the status of orders.

Question 3

_____________________ continuous replenishment system described in is an example of the pull-based model.

Accepted Answer

A)  Scott Paper's 
B)  Nabisco's 
C)  Walmart's 
D)  Procter & Gamble's

Question 4

Operational CRM applications include tools for

Accepted Answer

A)  identifying buying patterns. 
B)  calculating CLTV. 
C)  salesforce automation. 
D)  pinpointing unprofitable customers.

Question 5

Identify and describe the two types of customer relationship management applications.

Accepted Answer

The answer of Identify and describe the two types of...

Question 6

Which of the following is not one of the main challenges in implementing enterprise applications?

Accepted Answer

A)  high cost of software 
B)  loss of ownership of data 
C)  complex to install and configure 
D)  dependence on third-party vendors

Question 7

___________________________ include personnel administration,time accounting,payroll,personnel planning and development,benefits accounting,applicant tracking,time management,compensation,workforce planning,performance management,and travel expense reporting.

Accepted Answer

A)  Financial and accounting processes 
B)  Human resources processes 
C)  Manufacturing and production processes 
D)  Sales and marketing processes

Question 8

Why is overstocking warehouses not an effective solution for a problem of low availability?

Accepted Answer

A)  It does not speed product time to market. 
B)  It is an inefficient use of raw materials. 
C)  It increases sales costs. 
D)  It increases inventory costs.

Question 9

A firm's supply chain is a network of organizations and business processes for procuring raw materials,transforming these materials into intermediate and finished products,and distributing the finished products to customers.

Accepted Answer

A) True 
 B)False

Question 10

Plant Away is an Oregon-based retailer and distributor of trees and shrubs.They have hundreds of smaller nurseries based around the country that grow the plant stock.The majority of their business is conducted online.Consumers purchase typically small quantities of products online and Plant Away coordinates the shipping from the most appropriate nursery.What unique problems might you anticipate they have in their supply chain? What might remedy these problems?

Accepted Answer

The answer of Plant Away is an Oregon-based retailer and...

Question 11

Safety stock acts as an inexpensive buffer for the lack of flexibility in the supply chain.

Accepted Answer

A) True 
 B)False

Question 12

________ modules in CRM systems help sales staff increase their productivity by focusing sales efforts on the most profitable customers,those who are good candidates for sales and services.

Accepted Answer

The answer of ________ modules in CRM systems help sales...

Question 13

Identify two supply chain models.Which is better?

Accepted Answer

The answer of Identify two supply chain models.Which is better?...

Question 14

Which metric is based on the relationship between the revenue produced by a specific customer,the expenses incurred in acquiring and servicing that customer,and the expected life of the relationship between the customer and the company?

Accepted Answer

A)  churn rate 
B)  CLTV 
C)  cost per lead 
D)  cost per sale

Question 15

Components or parts of finished products are referred to as

Accepted Answer

A)  upstream materials. 
B)  raw materials. 
C)  secondary products. 
D)  intermediate products.

Question 16

Supply chain complexity and scale increases when firms

Accepted Answer

A)  move to globalization. 
B)  manage the procurement, manufacturing, and distribution functions themselves. 
C)  produce products and services that coordinate with hundreds or more firms and suppliers. 
D)  modify their existing workflows to comply with supply-chain management systems.

Question 17

CRM software can help organizations identify high-value customers for preferential treatments.

Accepted Answer

A) True 
 B)False

Question 18

Enterprise software is built around thousands of predefined business processes that reflect

Accepted Answer

A)  the firm's organization. 
B)  industry goals. 
C)  best practices. 
D)  cutting edge workflow analyses.

Question 19

A network of organizations and business processes for procuring raw materials,transforming these materials into intermediate and finished products,and distributing the finished products to customers is called a

Accepted Answer

A)  distribution channel. 
B)  supply chain. 
C)  value chain. 
D)  marketing channel.

Question 20

Which of the following is not one of the key challenges facing global supply chains?

Accepted Answer

A)  geographical distances 
B)  increased costs 
C)  time zones 
D)  cultural differences

Exam 9: Enterprise Applications to Manage Supply Chains and Respond to Customers

________________________________________ systems,capture and integrate customer data from all over the organization,consolidate the data,analyze the data,and then distribute the results to various systems and customer touch points across the enterprise.

Supply chain planning systems

_____________________ continuous replenishment system described in is an example of the pull-based model.

Operational CRM applications include tools for

Identify and describe the two types of customer relationship management applications.

Which of the following is not one of the main challenges in implementing enterprise applications?

___________________________ include personnel administration,time accounting,payroll,personnel planning and development,benefits accounting,applicant tracking,time management,compensation,workforce planning,performance management,and travel expense reporting.

Why is overstocking warehouses not an effective solution for a problem of low availability?

A firm's supply chain is a network of organizations and business processes for procuring raw materials,transforming these materials into intermediate and finished products,and distributing the finished products to customers.

Safety stock acts as an inexpensive buffer for the lack of flexibility in the supply chain.

________ modules in CRM systems help sales staff increase their productivity by focusing sales efforts on the most profitable customers,those who are good candidates for sales and services.

Identify two supply chain models.Which is better?

Which metric is based on the relationship between the revenue produced by a specific customer,the expenses incurred in acquiring and servicing that customer,and the expected life of the relationship between the customer and the company?

Components or parts of finished products are referred to as

Supply chain complexity and scale increases when firms

CRM software can help organizations identify high-value customers for preferential treatments.

Enterprise software is built around thousands of predefined business processes that reflect

A network of organizations and business processes for procuring raw materials,transforming these materials into intermediate and finished products,and distributing the finished products to customers is called a

Which of the following is not one of the key challenges facing global supply chains?