Question 1

How can the three-step process be adapted for successful IM?

Accepted Answer

The answer of How can the three-step process be adapted...

Question 2

In the context of social networking,brand communities are ________.

Accepted Answer

A) technological barriers created to secure a network from incoming and outgoing traffic 
B) groups of individuals who do not realize that they are the target segment in the marketing campaign 
C) a group of people that form an interest group around a specific product 
D) online journals that are easier to personalize and update than conventional websites 
E) groups of individuals who seek and attract a pool of people from which qualified candidates for job vacancies can be chosen.

Question 3

How can the three-step process be adapted to podcasting?

Accepted Answer

The answer of How can the three-step process be adapted...

Question 4

Which of the following is a risk of using IM for business communication?

Accepted Answer

A) less versatile than text messaging 
B) potential for misuse as a one-to-many broadcast method higher than that for email 
C) the need for user authentication 
D) more expensive than phone calls and emails 
E) not widely available

Question 5

Which of the following is a risk of using IM for business communication?

Accepted Answer

A) incompatibility between competing IM systems 
B) not widely available 
C) potential for misuse as a one-to-many broadcast method higher than that for email 
D) more expensive than phone calls and emails 
E) less versatile than text messaging

Question 6

Phone-based text messaging has a number of applications in business,including marketing,crisis management,security,and customer service.

Accepted Answer

A) True 
 B)False

Question 7

Describe four important elements of business blogging.

Accepted Answer

The answer of Describe four important elements of business blogging....

Question 8

Good business blogs and microblogs ________.

Accepted Answer

A) deliver new information quickly 
B) choose topics of universal interest 
C) are written in an objective "corporate" voice 
D) usually disable the comments feature to retain control over the content 
E) do not impose the blogger's personal style on the content

Question 9

Conventional promotional efforts and "sale speak" should be used in all of a company's social media conversations to persuade the audience.

Accepted Answer

A) True 
 B)False

Question 10

________ is a research technique in which companies track social networks and other media with automated language-analysis software that tries to take the pulse of public opinion and identify influential opinion makers.

Accepted Answer

A) Free-writing 
B) Mind-mapping 
C) Critical path analysis 
D) Transactional analysis 
E) Sentiment analysis

Question 11

________ marketing refers to the spread of promotional messages from one audience member to another.

Accepted Answer

A) Ambush 
B) Proximity 
C) Reality 
D) Diversity 
E) Viral

Question 12

When writing an email message,you should use ________.

Accepted Answer

A) a signature file to avoid retyping vital information on how to reach you 
B) all caps to highlight your main points 
C) acronyms like LOL and IMHO for brevity 
D) multiple fonts, colors, and type to add visual interest 
E) the "return receipt requested" feature for all messages

Question 13

IM conversations should not be planned; they should be spontaneous and natural.

Accepted Answer

A) True 
 B)False

Question 14

When you request information or action through your email,you should ________.

Accepted Answer

A) wait for the reader to ask for a deadline for the request 
B) put your main request in all caps in the opening of the message 
C) clearly state what you are asking for 
D) not volunteer information about the reasons for your request 
E) use the "return receipt requested" feature

Question 15

When using microblogs as a medium for business communication,________.

Accepted Answer

A) make sure that the language you use is blunt and to the point 
B) engage in conversations with a specific follower 
C) make sure messages are part of your overall communication strategy 
D) maximize marketing and sales messages 
E) spelling, grammar, and mechanics are unimportant

Question 16

Hannah is a marketing research executive at Quan Corp.She wants to crowdsource a research question to collect quantitative data for a new project.Which of the following is best suited for her goal?

Accepted Answer

A) IMs 
B) text messages 
C) emails 
D) microblogs 
E) podcasts

Question 17

In viral marketing,computer viruses are introduced into systems that spam promotional material and malware to all the people on individuals' address lists.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is true about using IM and text messaging for brief business messages?

Accepted Answer

A) Text messaging is the preferred mode of communication over IM for brief business messages. 
B) IM is used extensively for conversational exchanges, and the technology is replacing both email and voice mail in many situations. 
C) Text messaging is more informal in its approach to business communication when compared to IM. 
D) IM does not require user authentication unlike text messaging. 
E) Messages sent through IM can easily be logged for later review and archived.

Question 19

Which of the following is an element of an effective business blog?

Accepted Answer

A) writing in an objective "corporate" voice 
B) maintaining an unidentifiable focus to include a universal audience 
C) retaining control over content by disabling the comments feature 
D) communicating with a personal style and an authentic voice 
E) delivering new information not more than once a month to avoid over-exposure

Question 20

Which of the following statements is true of the evolving role of email in business communication?

Accepted Answer

A) When compared to IM, midsize messages are easier to compose and easy to read on email. 
B) You need to be friended by a group member in order to communicate with someone through email. 
C) Email is usually the best choice for brief online conversations. 
D) Email does not allow senders to compose substantial messages in private and on their own schedule. 
E) Email is usually the best choice for project management updates.

Exam 6: Crafting Messages for Electronic Media

How can the three-step process be adapted for successful IM?

In the context of social networking,brand communities are ________.

How can the three-step process be adapted to podcasting?

Which of the following is a risk of using IM for business communication?

Which of the following is a risk of using IM for business communication?

Phone-based text messaging has a number of applications in business,including marketing,crisis management,security,and customer service.

Describe four important elements of business blogging.

Good business blogs and microblogs ________.

Conventional promotional efforts and "sale speak" should be used in all of a company's social media conversations to persuade the audience.

________ is a research technique in which companies track social networks and other media with automated language-analysis software that tries to take the pulse of public opinion and identify influential opinion makers.

________ marketing refers to the spread of promotional messages from one audience member to another.

When writing an email message,you should use ________.

IM conversations should not be planned; they should be spontaneous and natural.

When you request information or action through your email,you should ________.

When using microblogs as a medium for business communication,________.

Hannah is a marketing research executive at Quan Corp.She wants to crowdsource a research question to collect quantitative data for a new project.Which of the following is best suited for her goal?

In viral marketing,computer viruses are introduced into systems that spam promotional material and malware to all the people on individuals' address lists.

Which of the following is true about using IM and text messaging for brief business messages?

Which of the following is an element of an effective business blog?

Which of the following statements is true of the evolving role of email in business communication?