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Typically,customer Information Is Buried Deep in Separate Databases,plans and Records

Question 105

Multiple Choice

Typically,customer information is buried deep in separate databases,plans and records of many different company functions and departments.To overcome such problems,which of the following should you try?


A) customer satisfaction measurement
B) more sophisticated software
C) customer relationship management
D) a marketing information system
E) decreased marketing intelligence

Correct Answer:

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