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AMF Research Group Must Guard Against Problems During the Implementation

Question 109

Multiple Choice

AMF Research Group must guard against problems during the implementation phase of marketing research for its clients.Which of the following is NOT a problem that should be anticipated during this phase?


A) ensuring the accuracy of the collected data
B) respondents who give biased answers
C) interviewers who make mistakes or take shortcuts
D) interpreting and reporting the findings
E) ensuring the completeness of the collected data

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