Which of the Following Is the Most Accurate Statement About

Which of the following is the most accurate statement about humor in advertising?

A) The goal is to generate awareness and recall of a simple message.
B) If the ad is funny enough, what it's advertising is less important.
C) The target audience for funny ads is mainly middle-aged women.
D) Humor works best in print.
E) The audience should have a high need for cognition.

Correct Answer:

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