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    Advertising and IMC Principles
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    Exam 9: Copywriting
  5. Question
    The Slogan "Have It Your Way" Is an Example of Which
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The Slogan "Have It Your Way" Is an Example of Which

Question 122

Question 122

Multiple Choice

The slogan "Have it your way" is an example of which of the following literary techniques used by advertisers?


A) direct address
B) parallel construction
C) music
D) rhyme
E) cliche

Correct Answer:

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