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________ Occurs in a Radio Commercial When the Visuals from the TV

Question 143

Multiple Choice

________ occurs in a radio commercial when the visuals from the TV version of an ad are re-created in a listener's mind by the use of key phrases and ideas from the TV commercial.


A) Adese
B) Memorability
C) Call to action
D) Image transfer
E) Brevity

Correct Answer:

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