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    Advertising and IMC Principles
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    Exam 9: Copywriting
  5. Question
    Which Category of Headlines Is Straightforward and Informative
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Which Category of Headlines Is Straightforward and Informative

Question 139

Question 139

Multiple Choice

Which category of headlines is straightforward and informative?


A) call-outs
B) call to actions
C) overlines
D) indirect-action
E) direct-action

Correct Answer:

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