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    Advertising and IMC Principles
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    Exam 8: Creative Strategy
  5. Question
    Which Approach Uses Emotional Appeals or Images to Create a Response
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Which Approach Uses Emotional Appeals or Images to Create a Response

Question 85

Question 85

Multiple Choice

Which approach uses emotional appeals or images to create a response based on attitudes, moods, dreams, and feelings?


A) factual sell
B) head sell
C) hard sell
D) soft sell
E) attributes sell

Correct Answer:

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