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    Advertising and IMC Principles
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    Exam 8: Creative Strategy
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    An Informational Message That Is Designed to Touch the Mind
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An Informational Message That Is Designed to Touch the Mind

Question 90

Question 90

Multiple Choice

An informational message that is designed to touch the mind and create a response based on logic is known as a ________.


A) factual sell
B) heart sell
C) hard sell
D) soft sell
E) personal sell

Correct Answer:

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