Direct Data Is a Service Firm Specializing in Collecting and Analyzing

Direct Data is a service firm specializing in collecting and analyzing data about potential customers for a variety of direct marketers. Direct Data tracks geographic, demographic, and psychographic data, pulling together lists of target potential customers for its clients. When creating direct mail messages, Direct Data's clients likely use this information to ________.

A) build in feedback
B) manage negative perceptions about direct marketing
C) personalize the message
D) tell a complete sales story
E) reach those unreachable by other media

Correct Answer:

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