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    Advertising and IMC Principles
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    Exam 16: Direct-Response
  5. Question
    Which Type of List Is Derived from People Who Have
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Which Type of List Is Derived from People Who Have

Question 77

Question 77

Multiple Choice

Which type of list is derived from people who have responded to some type of direct-response offer?


A) data list
B) house list
C) compiled list
D) response list
E) prospect list

Correct Answer:

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