Rachel Is Creating an International Media Plan for Her Client

Rachel is creating an international media plan for her client. Which of the following is NOT true concerning global media planning?

A) Global media plans have to piece together worldwide coverage with a variety of tools.
B) The Internet is the only true global medium.
C) Cable TV companies are offering an increasing number of international networks.
D) Satellites are regional, not global, in coverage.
E) Technical limitations, coverage area, and government regulations prevent satellite transmission from becoming universal.

Correct Answer:

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