When Is It Advisable to Use the Internet in the Media

When is it advisable to use the Internet in the media plan?

A) The product is not distributed nationally.
B) There is a need for a situational, place-based message.
C) The target audience is difficult to reach with traditional media.
D) The quality of image is not a factor.
E) The plan calls to "heavy up" in certain cities or regions where sales are higher.

Correct Answer:

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