Question 1

________ are statements that are taken for true for the purposes of argument or investigation.

Accepted Answer

A) Hypotheses 
B) Logical, projective statements 
C) Tentative statements 
D) Forecasts 
E) Objectives

Question 2

Primary data refers to information that has already been collected.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is an abstract idea inferred from specific instances that are thought to be related?

Accepted Answer

A) Abstract 
B) Abstract inference 
C) Construct 
D) Title abstract 
E) Inferred hypothesis

Question 4

The marketing research process is presented to you in your text as:

Accepted Answer

A) a "go-no go" process 
B) an eleven-step process 
C) a ten step process 
D) an inadequate way to view marketing research 
E) a six step process

Question 5

Hypotheses are used to generate theory and laws and they have no place in problem definition.

Accepted Answer

A) True 
 B)False

Question 6

In the world of research,RFP stands for:

Accepted Answer

A) request for proposals 
B) research for profit 
C) research for problem 
D) request from production 
E) requests for problems

Question 7

When managers recognize there is a problem,they must define the problem by identifying the decision alternatives.

Accepted Answer

A) True 
 B)False

Question 8

Which company policy regarding marketing research would be used by a firm to make sure that problems were spotted early?

Accepted Answer

A) A policy of not conducting marketing research 
B) A policy of conducting different types of studies on a continuous basis at specified intervals 
C) A policy regarding the use of certain types of studies being used whenever a particular situation occurs 
D) A policy of marketing research on an as needed basis 
E) none of the above

Question 9

Each and every step (in the ten step research process)should be followed in a step-by-step fashion in order to ensure a quality research project.

Accepted Answer

A) True 
 B)False

Question 10

Exploratory research is often undertaken to help clearly define a problem.

Accepted Answer

A) True 
 B)False

Question 11

Determining the sample size refers to how we draw sample elements from the census.

Accepted Answer

A) True 
 B)False

Question 12

According to your authors,using the statistical tools that present data in a form that satisfies research objectives is an objective of:

Accepted Answer

A) sample plans 
B) data collection 
C) data manipulation 
D) data analysis 
E) all marketing research

Question 13

A construct provides us with a mental concept that represents real-world phenomena and,while useful to build complex theories,has no place in defining marketing research problems.

Accepted Answer

A) True 
 B)False

Question 14

The sample plan refers to:

Accepted Answer

A) the process used to select units from the population to be included in the sample 
B) the process used to select units from previous samples into the present sample 
C) the process used to select units from the population into a sample size formula 
D) the process used to select units from the population to be included in telephone surveys 
E) the process used to determine which members of the sample should be contacted

Question 15

Which of the following is a possible decision alternative (as discussed in the book)?

Accepted Answer

A) Price changes 
B) Product modification 
C) Product improvement 
D) both B and C 
E) all of the above

Question 16

The sample plan determines:

Accepted Answer

A) how much the sample will cost 
B) how accurate the sample results will be 
C) which firm will be used to actually draw the sample from the population 
D) how representative the sample is 
E) which plan the company will follow in designing a strategic plan

Question 17

Which source of a problem occurs when there is a gap existing between what was supposed to happen and what did happen?

Accepted Answer

A) An opportunity 
B) A marketing opportunity 
C) A failure to meet an objective 
D) A major problemA marketing failure 
E) A marketing failure

Question 18

Your text identified an ethical issue in marketing research by pointing out that it is unethical for a firm to send out phony ________ simply to get ideas for conducting their own research.

Accepted Answer

A) RFZ's 
B) RFD's 
C) RFP's 
D) RRR's 
E) RPF's

Question 19

A research objective should specify from whom information is to be gathered.

Accepted Answer

A) True 
 B)False

Exam 3: The Marketing Research Process Including the Problem and Research Objectives

________ are statements that are taken for true for the purposes of argument or investigation.

Primary data refers to information that has already been collected.

Which of the following is an abstract idea inferred from specific instances that are thought to be related?

The marketing research process is presented to you in your text as:

Hypotheses are used to generate theory and laws and they have no place in problem definition.

In the world of research,RFP stands for:

When managers recognize there is a problem,they must define the problem by identifying the decision alternatives.

Which company policy regarding marketing research would be used by a firm to make sure that problems were spotted early?

Each and every step (in the ten step research process)should be followed in a step-by-step fashion in order to ensure a quality research project.

Exploratory research is often undertaken to help clearly define a problem.

Determining the sample size refers to how we draw sample elements from the census.

According to your authors,using the statistical tools that present data in a form that satisfies research objectives is an objective of:

A construct provides us with a mental concept that represents real-world phenomena and,while useful to build complex theories,has no place in defining marketing research problems.

The sample plan refers to:

Which of the following is a possible decision alternative (as discussed in the book) ?

The sample plan determines:

Which source of a problem occurs when there is a gap existing between what was supposed to happen and what did happen?

Your text identified an ethical issue in marketing research by pointing out that it is unethical for a firm to send out phony ________ simply to get ideas for conducting their own research.

A research objective should specify from whom information is to be gathered.