Question 1

Some theorists have proposed a model that focuses on studying consumer goals as a way to explore attitude formation. According to this model, what consumers believe they have to do to attain their goals would also be part of any evaluation of attitudes. Which of the following theories would be most closely linked to the statements above?

Accepted Answer

A)  theory of reasoned action 
B)  theory of trying 
C)  theory of direct response 
D)  rejection theory

Question 2

Roxanne is one of Canada's top female models. Because of her beauty, most of Roxanne's admirers also assume that is intelligent, wealthy, and happy with her life. This is an example of the social adaptation perspective.

Accepted Answer

A) True 
 B)False

Question 3

Psychologist David Katz developed the ________ of attitudes.

Accepted Answer

A)  clinical theory 
B)  classical theory 
C)  neoclassical theory 
D)  functional theory

Question 4

The ________ route to persuasion is taken when the receiver is not really motivated to think about the arguments made in a communication message.

Accepted Answer

A)  central 
B)  peripheral 
C)  dual 
D)  subconscious

Question 5

Salient beliefs are a component of the Fishbein model.

Accepted Answer

A) True 
 B)False

Question 6

The fine line between familiarity and boredom has been explained by the ________, which proposes that two separate psychological processes are operating when a person is repeatedly exposed to an ad.

Accepted Answer

A)  balance theory 
B)  repetition theory 
C)  halo theory 
D)  two-factor theory

Question 7

Why have multiattribute attitude models become so popular among marketing researchers? What three elements are specified in such models?

Accepted Answer

The answer of Why have multiattribute attitude models become so...

Question 8

Tyler told a local journalist about an upcoming astrological event, and the reporter printed the information in the newspaper the next day. A local college professor who specializes in astrophysics said the newspaper story had numerous inaccuracies and was "penned by an amateur." In this case, Tyler and the journalist created a situation in which reporting bias has occurred.

Accepted Answer

A) True 
 B)False

Question 9

M-commerce most likely takes place through ________.

Accepted Answer

A)  cell phones 
B)  billboards 
C)  radio satellite 
D)  televisions

Question 10

The functional theory of attitudes was initially developed to explain how ________.

Accepted Answer

A)  people identify with products 
B)  attitudes facilitate social behaviors 
C)  attitudes are learned from family and friends 
D)  attitudes change over an individual's lifetime

Question 11

A component of a hierarchy of effects is ________.

Accepted Answer

A)  non-experiential hierarchy 
B)  standard learning hierarchy 
C)  high involvement hierarchy 
D)  all of the above

Question 12

Researchers have added to the original Fishbein multiattribute model. The name of this extended-Fishbein model is the ________.

Accepted Answer

A)  linked Fishbein model 
B)  theory of reasoned action 
C)  Phillips approach 
D)  subjective norm model

Exam 8: Attitudes and Persuasive Communication

Roxanne is one of Canada's top female models. Because of her beauty, most of Roxanne's admirers also assume that is intelligent, wealthy, and happy with her life. This is an example of the social adaptation perspective.

Psychologist David Katz developed the ________ of attitudes.

The ________ route to persuasion is taken when the receiver is not really motivated to think about the arguments made in a communication message.

Salient beliefs are a component of the Fishbein model.

The fine line between familiarity and boredom has been explained by the ________, which proposes that two separate psychological processes are operating when a person is repeatedly exposed to an ad.

Why have multiattribute attitude models become so popular among marketing researchers? What three elements are specified in such models?

M-commerce most likely takes place through ________.

The functional theory of attitudes was initially developed to explain how ________.

A component of a hierarchy of effects is ________.

Researchers have added to the original Fishbein multiattribute model. The name of this extended-Fishbein model is the ________.