Question 1

Roxanne is one of Canada's top female models. Because of her beauty, most of her admirers also assume that she is intelligent, wealthy, and happy with her life. This is an example of what is called the social adaptation perspective.

Accepted Answer

A) True 
 B)False

Question 2

What are the six major psychological principles that can influence people to change their minds or comply with a request? Be specific in your answer.

Accepted Answer

The answer of What are the six major psychological principles...

Question 3

Do fear appeal ads work? Which of the following best answers this question?

Accepted Answer

A)  They work well if the threat is very weak. 
B)  They work if the threat is moderate and when a solution to the problem is presented. 
C)  They work if the threat is high and vividly elaborated. 
D)  There is no data to answer the question.

Question 4

It is impossible for a person to hold two contradictory attitudes toward the same object.

Accepted Answer

A) True 
 B)False

Question 5

The traditional communication model that regards a broadcast message as perishable doesn't work as well with narrowcasting as it does with broadcasting.

Accepted Answer

A) True 
 B)False

Question 6

What do the "A, B, Cs" of the ABC model of attitudes stand for?

Accepted Answer

A)  attitude, business, and consumption 
B)  affect, behavior, and cognition 
C)  assumptions, best practices, conditions 
D)  approval, behavior, context

Question 7

Some theorists have proposed a model that focuses on studying consumer goals as a way to explore attitude formation. According to this model, what consumers believe they have to do to attain their goals would also be part of any evaluation of attitudes. Which of the following theories would be most closely linked to the statements above?

Accepted Answer

A)  theory of reasoned action 
B)  theory of trying 
C)  theory of direct response 
D)  rejection theory

Question 8

A politician attempts to gain support for her campaign for mayor by releasing a poll showing that almost 70 percent of the city's voters support her position on property taxes. What basic psychological principle is the politician using to persuade voters that she should be the next mayor?

Accepted Answer

A)  consistency 
B)  authority 
C)  consensus 
D)  liking

Question 9

Which of the following theoretical models measures attitude toward the act of buying (Aact), rather than the attitude toward only the product itself?

Accepted Answer

A)  the theory of cognitive dissonance 
B)  the theory of reasoned action 
C)  the balance theory 
D)  the theory of trying

Question 10

The psychological principle of reciprocity is at work when we take into account what others do before we decide what to do.

Accepted Answer

A) True 
 B)False

Exam 8: Attitudes and Persuasion

Roxanne is one of Canada's top female models. Because of her beauty, most of her admirers also assume that she is intelligent, wealthy, and happy with her life. This is an example of what is called the social adaptation perspective.

What are the six major psychological principles that can influence people to change their minds or comply with a request? Be specific in your answer.

Do fear appeal ads work? Which of the following best answers this question?

It is impossible for a person to hold two contradictory attitudes toward the same object.

The traditional communication model that regards a broadcast message as perishable doesn't work as well with narrowcasting as it does with broadcasting.

What do the "A, B, Cs" of the ABC model of attitudes stand for?

A politician attempts to gain support for her campaign for mayor by releasing a poll showing that almost 70 percent of the city's voters support her position on property taxes. What basic psychological principle is the politician using to persuade voters that she should be the next mayor?

Which of the following theoretical models measures attitude toward the act of buying (Aact) , rather than the attitude toward only the product itself?

The psychological principle of reciprocity is at work when we take into account what others do before we decide what to do.