Question 1

Tyler decided to restore a 1956 Ford. When he started, he wasn't sure where he could find certain parts and product information. He rapidly found that there was an entire group of people who restored classic Fords. Tyler has been introduced into a subculture.

Accepted Answer

A) True 
 B)False

Question 2

Members of which of the following age cohorts are part of today's gray market?

Accepted Answer

A)  Generation Z 
B)  Generation Y 
C)  Generation X 
D)  The War Baby Generation

Question 3

In a(n) ________ culture, members of the culture tend to be closely knit and infer meanings beyond the spoken word.

Accepted Answer

A)  acculturated 
B)  high-context 
C)  ethnic 
D)  low-context

Question 4

________ are characteristics and behaviors that people stereotypically associate with one gender or the other.

Accepted Answer

A)  Androgynous traits 
B)  Sex-typed traits 
C)  Sexual dimporhic markers 
D)  Body dysmorphias

Question 5

Japan is a very tightly knit culture with rich history and social identification. In this culture, people tend to infer meanings that go beyond the spoken word. This classifies Japan as a ________ culture.

Accepted Answer

A)  high-context 
B)  low-context 
C)  progressive 
D)  paradigm

Question 6

Explain the difference between a high-context culture and a low-context culture. Give an example of each and explain the reason for your choice(s).

Accepted Answer

The answer of Explain the difference between a high-context culture...

Question 7

Advertising to teens typically depicts ________.

Accepted Answer

A)  respected adults recommending the product 
B)  qualified experts explaining product benefits 
C)  a group of "in" teens using the product 
D)  family members using the product together

Question 8

A ________ is defined as a group whose members share beliefs and common experiences that set them apart from others.

Accepted Answer

A)  culture 
B)  subculture 
C)  microculture 
D)  cohort

Question 9

A ________ is that part of the self that our group membership defines.

Accepted Answer

A)  culture 
B)  subculture 
C)  social identity 
D)  cohort

Question 10

The first thing D'Andrea was asked when she went to work for an advertising firm is how marketing promotions to African-Americans should differ from marketing promotions to Caucasians. What is the best advice D'Andrea could give her new employer?

Accepted Answer

A)  Separate advertisements to this ethnic subculture are never done and should not be considered. 
B)  All promotions to this ethnic subculture should be distinct from promotions to other ethnic groups. 
C)  The African-American market is hardly as homogeneous as many believe, and many differences between black and white markets may not be real. 
D)  All promotions to African-Americans have to take into account the market's income, which has been declining drastically over the last two decades.

Question 11

Which of the following is the WEAKEST argument against using ethnic symbolism in marketing messages?

Accepted Answer

A)  Few ethnic subcultures today have powerful stereotypes the general public associates with them. 
B)  Members of ethnic subcultures have increasing economic power. 
C)  Symbols that once seemed acceptable may come to be seen as negative. 
D)  Marketers may not understand possible negative interpretations of ethnic symbolism.

Question 12

People and institutions that teach the ways of a culture are called ________.

Accepted Answer

A)  progressive learning models 
B)  ethnography facilitators 
C)  host cultures 
D)  acculturation agents

Question 13

The term Asian refers to 20 ethnic groups, the largest of which is Chinese.

Accepted Answer

A) True 
 B)False

Question 14

More than half of all Hispanic Americans are of Cuban descent.

Accepted Answer

A) True 
 B)False

Question 15

Marketers have identified the key values of seniors. One of these is severing the connections with friends and family so that seniors can feel free of restraints.

Accepted Answer

A) True 
 B)False

Question 16

In Canada, product instructions and identifications are written in English and French. To reach the most customers, the same instructions in the United States should be written in English and ________.

Accepted Answer

A)  French 
B)  German 
C)  Mandarin 
D)  Spanish

Question 17

It is the actual age of seniors that determines their consumer behavior, not their perceived age.

Accepted Answer

A) True 
 B)False

Question 18

Teenagers who are obsessed with their own appearance and needs but still desire to connect on a meaningful level with other people are suffering an autonomy versus belonging conflict.

Accepted Answer

A) True 
 B)False

Question 19

The cohort of consumers born between 1965 and 1985 has been labeled ________, or "baby busters."

Accepted Answer

A)  Silent Generation 
B)  Generation X 
C)  Generation Y 
D)  Generation Z

Question 20

Approximately 60% of Hispanic Americans are of ________ descent.

Accepted Answer

A)  Mexican 
B)  Puerto Rican 
C)  South American 
D)  Dominican

Exam 10: Consumer Identity I: Sex Roles and Subcultures

Tyler decided to restore a 1956 Ford. When he started, he wasn't sure where he could find certain parts and product information. He rapidly found that there was an entire group of people who restored classic Fords. Tyler has been introduced into a subculture.

Members of which of the following age cohorts are part of today's gray market?

In a(n) ________ culture, members of the culture tend to be closely knit and infer meanings beyond the spoken word.

________ are characteristics and behaviors that people stereotypically associate with one gender or the other.

Japan is a very tightly knit culture with rich history and social identification. In this culture, people tend to infer meanings that go beyond the spoken word. This classifies Japan as a ________ culture.

Explain the difference between a high-context culture and a low-context culture. Give an example of each and explain the reason for your choice(s).

Advertising to teens typically depicts ________.

A ________ is defined as a group whose members share beliefs and common experiences that set them apart from others.

A ________ is that part of the self that our group membership defines.

The first thing D'Andrea was asked when she went to work for an advertising firm is how marketing promotions to African-Americans should differ from marketing promotions to Caucasians. What is the best advice D'Andrea could give her new employer?

Which of the following is the WEAKEST argument against using ethnic symbolism in marketing messages?

People and institutions that teach the ways of a culture are called ________.

The term Asian refers to 20 ethnic groups, the largest of which is Chinese.

More than half of all Hispanic Americans are of Cuban descent.

Marketers have identified the key values of seniors. One of these is severing the connections with friends and family so that seniors can feel free of restraints.

In Canada, product instructions and identifications are written in English and French. To reach the most customers, the same instructions in the United States should be written in English and ________.

It is the actual age of seniors that determines their consumer behavior, not their perceived age.

Teenagers who are obsessed with their own appearance and needs but still desire to connect on a meaningful level with other people are suffering an autonomy versus belonging conflict.

The cohort of consumers born between 1965 and 1985 has been labeled ________, or "baby busters."

Approximately 60% of Hispanic Americans are of ________ descent.