Question 1

The forces that other people exert on one's buying behavior are called social influences. These come from reference groups and opinion leaders, social classes, culture and subcultures, roles, and

Accepted Answer

A) ethnic heritage. 
B) personality. 
C) attitudes. 
D) perception. 
E) family.

Question 2

Justin is purchasing his third car in the past five years. He has been a car enthusiast ever since he was a young boy. Justin likes to spend his free time looking at car magazines, going to car shows, and watching NASCAR. Justin's interest in cars is referred to as

Accepted Answer

A) situational involvement. 
B) dynamic involvement. 
C) enduring involvement. 
D) dynamic buying behavior. 
E) situational buying behavior.

Question 3

Learning associated with purchase behavior is not particularly affected by reinforcement.

Accepted Answer

A) True 
 B)False

Question 4

Compare and contrast the three major ethnic subcultures in the United States.

Accepted Answer

The answer of Compare and contrast the three major ethnic...

Question 5

Jeff needs to buy his textbooks for the coming semester of college. It is only two weeks before the first day of class, and he still has not made a purchase. Jeff wants to buy them somewhere other than the bookstore since he is still living at his parents' home and won't be on campus until the day before class. Jeff goes online and looks for sites that sell the textbook. Then he remembers that one of his friends had said something earlier about finding the book for a great price. Jeff then calls his friend to get the name of the site. In terms of Jeff's buying decision process, his going online to look for sites was part of _______, and his calling a friend was ______.

Accepted Answer

A) problem recognition; external search. 
B) information search; internal informational search. 
C) external information search; also external information search 
D) internal information search; external information search. 
E) external information search; internal information search.

Question 6

High involvement products tend to be those that are expensive and visible to others.

Accepted Answer

A) True 
 B)False

Question 7

According to Maslow's hierarchy of needs,

Accepted Answer

A) individuals simultaneously try to satisfy all five levels of needs. 
B) self-actualization needs are the most important needs to be met for most individuals. 
C) individuals first address needs at the top of the pyramid and then move down to the lower level needs. 
D) levels of needs are different for everyone, and we all try to satisfy them in a different order. 
E) individuals first satisfy the most basic needs and then try to fulfill needs at the next level up.

Question 8

Claire is a market research analyst for a global consulting firm. She will be traveling to London next month to present her research to a meeting of company executives from around the world. This presentation could be instrumental in the company's decision of whether she should be promoted at the end of this year. Claire has been thinking about the trip, which will be the first time she has been out of the country. She has decided to retire the old college luggage for a more professional-looking version and has begun to evaluate various brands. Claire is most likely facing _____ for this particular purchase.

Accepted Answer

A) enduring involvement. 
B) perceptual involvement. 
C) internal retention. 
D) situational involvement. 
E) selective retention.

Question 9

Stefanie is shopping for groceries at her local supermarket. As she picks up laundry detergent, she sees the display of bathroom cleaners and remembers that she is about to run out of it at home. Stefanie tries to remember the specific brand that she used last time, because she thought that was the best in terms of performance and value. In terms of the consumer buying decision process, Stefanie's remembering that she was almost of bathroom cleaner is the ____ phase of the buying decision process, where trying to remember what brand she last used was an example of the _____ phase.

Accepted Answer

A) problem recognition; internal information search. 
B) problem recognition; evaluation of alternatives. 
C) information search; postpurchase evaluation. 
D) information search; evaluation of alternatives 
E) problem recognition; postpurchase evaluation.

Question 10

Beth Hines is buying furniture for her apartment for the first time. She is spending considerable time and effort comparing the products that different stores offer. Which type of problem-solving process is she using?

Accepted Answer

A) Selective 
B) Intensive 
C) Extended 
D) Shopping 
E) Routinized

Question 11

Market researchers for a local bakery determined that Jewish people consume 63 percent of the portion of bagels sold in New York City. This is an example of ____ influence on consumer buying decision processes.

Accepted Answer

A) demographic 
B) situational 
C) subcultural 
D) role 
E) social class

Question 12

Perception is a process in which an individual selects, organizes, and interprets information received through the sense organs.

Accepted Answer

A) True 
 B)False

Question 13

An open aggregate of people with similar social ranking is referred to as a

Accepted Answer

A) reference group. 
B) social class. 
C) role. 
D) caste. 
E) subculture.

Question 14

An attitude scale measures the

Accepted Answer

A) strength of a buyer's need for a product. 
B) buyer's level of information about a product. 
C) amount of experience the buyer has had with the product. 
D) intensity of a buyer's feelings toward a certain object. 
E) intensity of a buyer's desire for the product.

Question 15

Problem recognition speed can vary from quite rapid to very slow.

Accepted Answer

A) True 
 B)False

Question 16

During the evaluation of alternatives stage of the consumer buying decision process, the buyer selects the seller from whom he or she will purchase the product.

Accepted Answer

A) True 
 B)False

Question 17

When making habitual purchases, a consumer uses extensive problem solving.

Accepted Answer

A) True 
 B)False

Question 18

Luis likes shopping at Stein Mart, a discount department store, because he likes the prices, products, and services the store provides. His selection of this store as a regular stop when shopping is influenced by ____ motives.

Accepted Answer

A) self-concept 
B) self-image 
C) projective 
D) depth 
E) patronage

Question 19

The three major types of reference groups are:

Accepted Answer

A) membership, aspirational, and advocacy. 
B) advocacy, avoidance, and approach. 
C) aspirational, disassociative, and membership. 
D) actual, implied, and desired. 
E) family, peer group, and media.

Question 20

The values, needs, interests, shopping patterns, and buying habits of various subcultures must be considered if a business wants to succeed.

Accepted Answer

A) True 
 B)False

Exam 7: Consumer Buying Behavior

The forces that other people exert on one's buying behavior are called social influences. These come from reference groups and opinion leaders, social classes, culture and subcultures, roles, and

Justin is purchasing his third car in the past five years. He has been a car enthusiast ever since he was a young boy. Justin likes to spend his free time looking at car magazines, going to car shows, and watching NASCAR. Justin's interest in cars is referred to as

Learning associated with purchase behavior is not particularly affected by reinforcement.

Compare and contrast the three major ethnic subcultures in the United States.

High involvement products tend to be those that are expensive and visible to others.

According to Maslow's hierarchy of needs,

Beth Hines is buying furniture for her apartment for the first time. She is spending considerable time and effort comparing the products that different stores offer. Which type of problem-solving process is she using?

Market researchers for a local bakery determined that Jewish people consume 63 percent of the portion of bagels sold in New York City. This is an example of ____ influence on consumer buying decision processes.

Perception is a process in which an individual selects, organizes, and interprets information received through the sense organs.

An open aggregate of people with similar social ranking is referred to as a

An attitude scale measures the

Problem recognition speed can vary from quite rapid to very slow.

During the evaluation of alternatives stage of the consumer buying decision process, the buyer selects the seller from whom he or she will purchase the product.

When making habitual purchases, a consumer uses extensive problem solving.

Luis likes shopping at Stein Mart, a discount department store, because he likes the prices, products, and services the store provides. His selection of this store as a regular stop when shopping is influenced by ____ motives.

The three major types of reference groups are:

The values, needs, interests, shopping patterns, and buying habits of various subcultures must be considered if a business wants to succeed.