Question 1

When Jeff got a new cell phone,he gave his old phone to his daughter.He had bought it the year before.It was in a relatively good working condition though he had lost the charger for it.However,when Jeff went to the store to buy the charger,the salesman told him that the chargers for the older model were no longer available in the market.This is an example of _____.

Accepted Answer

A) forward compatibility 
B) continuous obsolescence 
C) format rot 
D) planned obsolescence 
E) backward compatibility

Question 2

CIGARETTE MARKETING SCENARIO
The marketing of cigarettes, a legal product, has a storied past. Prior to 1971, this product was advertised heavily on television. Some ads even suggested that doctors recommended certain brands over others. Consumer groups have claimed that tobacco manufacturers knew the harmful effects of smoking but hid it from consumers and continued to market the product. Now there are several restrictions on the marketing of cigarettes, many resulting from a master settlement with several states to limit liability from future lawsuit claims. Gone are the days of sports sponsorships and billboards that tobacco manufacturers relied on heavily after the broadcast advertising ban. The current threat to cigarette marketing is the Tobacco Control Act, which requires graphic warning labels that will take up a substantial portion of the package.
-Refer to Cigarette Marketing Scenario.Jose owns a convenience store and refuses to sell cigarettes even though he knows he can make a lot of money by doing so.He believes that it is a disservice to consumers to sell things that are harmful to them.Which of the following best represents Jose's belief about selling cigarettes?

Accepted Answer

A) Moral equity 
B) Relativism 
C) Contractualism 
D) Teleology 
E) Utilitarianism

Question 3

Which of the following refers to beliefs about the violation of written (or unwritten)laws?

Accepted Answer

A) Relativism 
B) Determinism 
C) Contractualism 
D) Rationalism 
E) Objectivism

Question 4

The societal marketing concept considers the needs of society along with the wants and needs of individual consumers.

Accepted Answer

A) True 
 B)False

Question 5

The door-in-the-face technique is based on the self-perception theory,which proposes that consumers use perceptions of their own actions when forming attitudes.

Accepted Answer

A) True 
 B)False

Question 6

Deontological evaluations focus on the consequences of behaviors and the individual's assessment of those consequences.

Accepted Answer

A) True 
 B)False

Question 7

Theodore Levitt's article,"Marketing Myopia," brought about a new perspective that argued that businesses should define themselves in terms of the products that they make rather than in terms of the consumer needs they satisfy.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is an example of consumer problem behavior?

Accepted Answer

A) Cyberbullying 
B) Identity theft 
C) Eating disorders 
D) Illegitimate complaining 
E) Drunk driving

Question 9

Corporate social responsibility may be defined as an organization's activities and status related to its societal obligations.

Accepted Answer

A) True 
 B)False

Question 10

The marketing technique in which consumers are completely unaware that they are being marketed to is called _____ marketing.

Accepted Answer

A) ambush 
B) cause 
C) stealth 
D) cloud 
E) live-in

Question 11

The Chevrolet Volt,an electric car,was given the International Engine of the Year Award for the best fuel economy in the green engine category in 2012.The Chevrolet Volt is an example of a _____ product.

Accepted Answer

A) deficient 
B) salutary 
C) pleasing 
D) desirable 
E) convenience

Question 12

When consumer misbehavior is the outcome of a deliberate decision-making process that weighs the risks and rewards of the behavior,it is referred to as opportunism.

Accepted Answer

A) True 
 B)False

Question 13

Bart likes to deface people on billboards by drawing mustaches on their faces.He also changes the words in the ads to reflect something to the contrary.He does this on poster ads in subway stations and transportation shelters.Which of the following best describes Bart's behavior?

Accepted Answer

A) Phishing 
B) Identity theft 
C) Spoofing 
D) Culture jamming 
E) Vishing

Question 14

The Wheeler-Lea Act prohibits restraint of free trade.

Accepted Answer

A) True 
 B)False

Question 15

The term "puffery" describes making exaggerated claims about a product's superiority.

Accepted Answer

A) True 
 B)False

Question 16

Public criticism of marketing strategies tends to be most intense when a marketer targets vulnerable consumer groups with harmful products.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following explains why groups of people replace one set of acceptable norms with another set that others view as unacceptable?

Accepted Answer

A) Criminalization 
B) Psychopathy 
C) Differential association 
D) Pathological socialization 
E) Reintegrative shaming

Question 18

Which of the following represents beliefs about the social acceptability of an act?

Accepted Answer

A) Rationalism 
B) Contractualism 
C) Relativism 
D) Determinism 
E) Utilitarianism

Question 19

Morals are personal standards and beliefs that are used to guide individual action.

Accepted Answer

A) True 
 B)False

Question 20

Carbonated drinks loaded with sugar and having little nutritional value are examples of _____ products.

Accepted Answer

A) deficient 
B) specialty 
C) salutary 
D) pleasing 
E) desirable

Exam 16: Consumer and Marketing Misbehavior

Which of the following refers to beliefs about the violation of written (or unwritten) laws?

The societal marketing concept considers the needs of society along with the wants and needs of individual consumers.

The door-in-the-face technique is based on the self-perception theory,which proposes that consumers use perceptions of their own actions when forming attitudes.

Deontological evaluations focus on the consequences of behaviors and the individual's assessment of those consequences.

Theodore Levitt's article,"Marketing Myopia," brought about a new perspective that argued that businesses should define themselves in terms of the products that they make rather than in terms of the consumer needs they satisfy.

Which of the following is an example of consumer problem behavior?

Corporate social responsibility may be defined as an organization's activities and status related to its societal obligations.

The marketing technique in which consumers are completely unaware that they are being marketed to is called _____ marketing.

The Chevrolet Volt,an electric car,was given the International Engine of the Year Award for the best fuel economy in the green engine category in 2012.The Chevrolet Volt is an example of a _____ product.

When consumer misbehavior is the outcome of a deliberate decision-making process that weighs the risks and rewards of the behavior,it is referred to as opportunism.

Bart likes to deface people on billboards by drawing mustaches on their faces.He also changes the words in the ads to reflect something to the contrary.He does this on poster ads in subway stations and transportation shelters.Which of the following best describes Bart's behavior?

The Wheeler-Lea Act prohibits restraint of free trade.

The term "puffery" describes making exaggerated claims about a product's superiority.

Public criticism of marketing strategies tends to be most intense when a marketer targets vulnerable consumer groups with harmful products.

Which of the following explains why groups of people replace one set of acceptable norms with another set that others view as unacceptable?

Which of the following represents beliefs about the social acceptability of an act?

Morals are personal standards and beliefs that are used to guide individual action.

Carbonated drinks loaded with sugar and having little nutritional value are examples of _____ products.