Question 1

In a brief essay, discuss how differentiation strategies and cost leadership strategies affect international marketing decisions. Provide examples of firms that use both strategies.

Accepted Answer

The answer of In a brief essay, discuss how differentiation...

Question 2

Carver Foods is an MNE that sells baby food around the world. What product component will most likely be standardized by Carver in all foreign markets?

Accepted Answer

A)  labeling 
B)  ingredients 
C)  brand name 
D)  container size

Question 3

The time between the placement of an order and its receipt by the customer is called international order cycle time.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following best describes the marketing strategy of Novica?

Accepted Answer

A)  generating funds for art projects sponsored by National Geographic 
B)  reducing overhead costs by manufacturing home goods overseas 
C)  linking artists from developing countries with buyers in the U.S. 
D)  responding to competitive pressure from U.S. home goods stores

Question 5

Origin Outfitters uses a geocentric approach to international marketing. Which pricing policy does Origin Outfitters most likely use?

Accepted Answer

A)  standard 
B)  two-tiered 
C)  market 
D)  global

Question 6

Timex is working to adapt its advertising campaign for a market in Europe. What element of the marketing mix is being addressed in this example?

Accepted Answer

A)  product 
B)  pricing 
C)  promotion 
D)  place

Question 7

Marketers at Divine Design assume that customers will pay a higher price for a product that exactly meets their needs than a product that does not. Which approach to international marketing is most likely used by Divine Design?

Accepted Answer

A)  ethnocentric 
B)  polycentric 
C)  geocentric 
D)  transnational

Question 8

Which of the following factors is LEAST affected by the transportation mode selected for a product's distribution?

Accepted Answer

A)  inventory costs 
B)  market share data 
C)  product's useful shelf life 
D)  product's exposure to damage

Question 9

Under the ________ price policy, firms can set higher prices where markets will tolerate them and lower prices where necessary to remain competitive.

Accepted Answer

A)  standard 
B)  two-tiered 
C)  market 
D)  global

Question 10

Which approach to international marketing is the easiest for a firm to adopt?

Accepted Answer

A)  ethnocentric approach 
B)  polycentric approach 
C)  geocentric approach 
D)  transnational approach

Question 11

Organix Foods, a U.S. firm, is expanding its operations overseas. Executives at the firm plan to take a polycentric approach to international marketing. Which of the following actions will Organix most likely take?

Accepted Answer

A)  using the same marketing mix in domestic and foreign markets 
B)  customizing the marketing mix for each foreign market 
C)  standardizing the marketing mix and product 
D)  developing a bilingual marketing mix

Question 12

Why is the polycentric approach more costly for the firm?

Accepted Answer

The answer of Why is the polycentric approach more costly...

Question 13

Which term refers to the facts or impressions the advertiser wants to convey to potential customers?

Accepted Answer

A)  medium 
B)  message 
C)  copy 
D)  graphic

Question 14

Which term best describes the market pricing policy?

Accepted Answer

A)  simple 
B)  integrated 
C)  complex 
D)  standardized

Question 15

Which of the following is not a product commonly influenced by gray markets?

Accepted Answer

A)  automobiles 
B)  DVDs 
C)  cameras 
D)  computers

Question 16

Firms that view themselves as multidomestic are more likely to adopt a(n) ________ approach to international marketing.

Accepted Answer

A)  ethnocentric 
B)  polycentric 
C)  geocentric 
D)  transnational

Question 17

A Taiwanese discount store is able to purchase and import Coke made in the United States for 27% less than the price of Coke made in Taiwan. This is a example of a ________.

Accepted Answer

A)  black market 
B)  gray market 
C)  controlled market 
D)  free market

Question 18

Which of the following occurs when products are imported into a country legally but outside the normal channels of distribution authorized by the manufacturer?

Accepted Answer

A)  gray market 
B)  parallel exporting 
C)  black market 
D)  price gouging

Question 19

What is a gray market? What products are commonly influenced by gray markets? How do gray-market sales affect international firms and their distribution channels?

Accepted Answer

The answer of What is a gray market? What products...

Question 20

Which approach to marketing allows the firm to provide essentially the same product or service in different markets and to use essentially the same marketing approach globally?

Accepted Answer

A)  polycentric 
B)  geocentric 
C)  multidomestic 
D)  transnational

Exam 16: International Marketing

In a brief essay, discuss how differentiation strategies and cost leadership strategies affect international marketing decisions. Provide examples of firms that use both strategies.

Carver Foods is an MNE that sells baby food around the world. What product component will most likely be standardized by Carver in all foreign markets?

The time between the placement of an order and its receipt by the customer is called international order cycle time.

Which of the following best describes the marketing strategy of Novica?

Origin Outfitters uses a geocentric approach to international marketing. Which pricing policy does Origin Outfitters most likely use?

Timex is working to adapt its advertising campaign for a market in Europe. What element of the marketing mix is being addressed in this example?

Marketers at Divine Design assume that customers will pay a higher price for a product that exactly meets their needs than a product that does not. Which approach to international marketing is most likely used by Divine Design?

Which of the following factors is LEAST affected by the transportation mode selected for a product's distribution?

Under the ________ price policy, firms can set higher prices where markets will tolerate them and lower prices where necessary to remain competitive.

Which approach to international marketing is the easiest for a firm to adopt?

Organix Foods, a U.S. firm, is expanding its operations overseas. Executives at the firm plan to take a polycentric approach to international marketing. Which of the following actions will Organix most likely take?

Why is the polycentric approach more costly for the firm?

Which term refers to the facts or impressions the advertiser wants to convey to potential customers?

Which term best describes the market pricing policy?

Which of the following is not a product commonly influenced by gray markets?

Firms that view themselves as multidomestic are more likely to adopt a(n) ________ approach to international marketing.

A Taiwanese discount store is able to purchase and import Coke made in the United States for 27% less than the price of Coke made in Taiwan. This is a example of a ________.

Which of the following occurs when products are imported into a country legally but outside the normal channels of distribution authorized by the manufacturer?

What is a gray market? What products are commonly influenced by gray markets? How do gray-market sales affect international firms and their distribution channels?

Which approach to marketing allows the firm to provide essentially the same product or service in different markets and to use essentially the same marketing approach globally?