Question 1

The total length of the product life cycle varies from one product category to another.

Accepted Answer

A) True 
 B)False

Question 2

In March of 1908, Board, Armstrong & Company opened a plant in Alexandria, Virginia to make apple cider vinegar. It decided to use the brand name White House because it was located across the river from the Presidential mansion. In 1913, the company changed its name to National Fruit Product Company, and that is its name today. National Fruit is one of the largest apple growers in the United States. In its factory, it produces apple juice, apple sauce, apple cider vinegar, and apple butter, cinnamon apples, and spiced apple rings for consumers and companies in the food service industry.
-For White House apple cider vinegar, National Fruit uses a defensive positioning strategy with an emphasis on promoting brand loyalty. Vinegar is probably in which stage of the product life cycle?

Accepted Answer

A)  introduction 
B)  adoption 
C)  pioneering 
D)  maturity 
E)  market-acceptance

Question 3

Concern about infants' overexposure to sun encouraged Coppertone to introduce Coppertone Water BABIES, a specially formulated sun protector for babies. This is an example of:

Accepted Answer

A)  trading up. 
B)  product alteration. 
C)  product augmenting. 
D)  repositioning. 
E)  trading down.

Question 4

L'Oreal's introduction of a hair coloring system for men is an example of a product-mix expansion.

Accepted Answer

A) True 
 B)False

Question 5

An International Home Furnishings Market featured furniture that was licensed by the Historic Savannah Foundation. This furniture was inspired by furniture found in historic homes in Savannah, Georgia. This was one of the furniture _____ that furniture makers hoped would be popular in the upcoming year.

Accepted Answer

A)  planned obsolescence 
B)  product positions 
C)  styles 
D)  product mixes 
E)  fads

Question 6

Up until 1930, all the Planters Nut Company sold was roasted peanuts. When Planters introduced Planters peanut oil in 1930, it changed its:

Accepted Answer

A)  market position. 
B)  product breadth. 
C)  market segmentation strategy. 
D)  position in the product life cycle. 
E)  product depth.

Question 7

An addition of fruit-flavored teas to the existing line of Nestea teabags and loose-leaf tea products is an example of a change in the company's:

Accepted Answer

A)  market position. 
B)  product breadth. 
C)  market segmentation strategy. 
D)  position in the product life cycle. 
E)  product depth.

Question 8

Since Chadwick's of Boston, Ltd., a catalog retailer of clothes, sells $36 Pierre Cardin sweaters at $24, it can be said to be an example of positioning in relation to a competitor.

Accepted Answer

A) True 
 B)False

Question 9

Hormel has added a reduced-fat pepperoni to its line of meat products, which includes hotdogs, kielbasa sausage, and regular pepperoni. Hormel modified its:

Accepted Answer

A)  market position. 
B)  product breadth. 
C)  market segmentation strategy. 
D)  position in the product life cycle. 
E)  product depth.

Question 10

When Curity, manufacturer of Curad first aid products, introduced Curad plastic strips in neon colors, it was an example of a(n):

Accepted Answer

A)  change in strategic marketing strategy. 
B)  mix extension. 
C)  change in organizational goals. 
D)  line extension. 
E)  organizational restructuring.

Question 11

When a product is in the maturity stage of the product life cycle,:

Accepted Answer

A)  marginal producers are still making profits. 
B)  trade-in sales become less significant. 
C)  profits of both manufacturers and retailers start to decline. 
D)  price competition decreases. 
E)  none of the above occurs.

Question 12

Thermotic Developments, Ltd, a British company has introduced a safe and reliable self-heating can for consumers to who want hot coffee busy are too busy to stop for a cup. The appropriate marketing strategy for Thermotic is the _____ strategy.

Accepted Answer

A)  defensive positioning 
B)  trading down 
C)  market penetration 
D)  market development 
E)  product-mix expansion

Question 13

Which of the following is NOT normally considered a stage in the product life cycle?

Accepted Answer

A)  introduction 
B)  adoption 
C)  decline 
D)  maturity 
E)  growth

Question 14

Products like Campbell's soups have been around for decades. Now Campbell spends much of its advertising dollars on publishing recipes that use Campbell's soups as one of their main ingredients. This strategy suggests Campbell's soup is in the _____ stage of its product life cycle.

Accepted Answer

A)  introduction 
B)  market-acceptance 
C)  market development 
D)  maturity 
E)  growth

Question 15

The _____ _____ is a series of buying waves that arise as a particular style is popularly accepted in one  group, then in another group, and then in another, until it finally falls out of fashion.

Accepted Answer

The answer of The _____ _____ is a series of...

Question 16

The seller's major challenge with a strategy of trading up is:

Accepted Answer

A)  packaging. 
B)  product innovation. 
C)  predicting the reaction of competitors. 
D)  how to come up with a new brand name that meets tight legal restrictions. 
E)  how to change the firm's image enough so new customers will accept the higher-priced products.

Question 17

Neither trading up nor trading down is an especially risky strategy because they are simply variations of the common line-extension strategy.

Accepted Answer

A) True 
 B)False

Question 18

The overall strategy used for a product in the _____ stage of its product life cycle is defensive  positioning.

Accepted Answer

The answer of The overall strategy used for a product...

Question 19

The hip-hop look with the baggy jeans, oversized shirts, and underwear sticking out the top of the pants  began with the lower socioeconomic groups. As this spread to upper socioeconomic groups, it is an example of the _____ concept.

Accepted Answer

The answer of The hip-hop look with the baggy jeans,...

Question 20

When a product is in the decline and possible abandonment stage of the product life cycle,:

Accepted Answer

A)  the amount of advertising increases. 
B)  demand increases. 
C)  marginal producers are making a profit. 
D)  economies of scale are always achievable. 
E)  none of the above happens.

Exam 9: Product-Mix Strategies

The total length of the product life cycle varies from one product category to another.

Concern about infants' overexposure to sun encouraged Coppertone to introduce Coppertone Water BABIES, a specially formulated sun protector for babies. This is an example of:

L'Oreal's introduction of a hair coloring system for men is an example of a product-mix expansion.

Up until 1930, all the Planters Nut Company sold was roasted peanuts. When Planters introduced Planters peanut oil in 1930, it changed its:

An addition of fruit-flavored teas to the existing line of Nestea teabags and loose-leaf tea products is an example of a change in the company's:

Since Chadwick's of Boston, Ltd., a catalog retailer of clothes, sells $36 Pierre Cardin sweaters at $24, it can be said to be an example of positioning in relation to a competitor.

Hormel has added a reduced-fat pepperoni to its line of meat products, which includes hotdogs, kielbasa sausage, and regular pepperoni. Hormel modified its:

When Curity, manufacturer of Curad first aid products, introduced Curad plastic strips in neon colors, it was an example of a(n) :

When a product is in the maturity stage of the product life cycle,:

Thermotic Developments, Ltd, a British company has introduced a safe and reliable self-heating can for consumers to who want hot coffee busy are too busy to stop for a cup. The appropriate marketing strategy for Thermotic is the _____ strategy.

Which of the following is NOT normally considered a stage in the product life cycle?

Products like Campbell's soups have been around for decades. Now Campbell spends much of its advertising dollars on publishing recipes that use Campbell's soups as one of their main ingredients. This strategy suggests Campbell's soup is in the _____ stage of its product life cycle.

The _ _ is a series of buying waves that arise as a particular style is popularly accepted in one group, then in another group, and then in another, until it finally falls out of fashion.

The seller's major challenge with a strategy of trading up is:

Neither trading up nor trading down is an especially risky strategy because they are simply variations of the common line-extension strategy.

The overall strategy used for a product in the _____ stage of its product life cycle is defensive positioning.

The hip-hop look with the baggy jeans, oversized shirts, and underwear sticking out the top of the pants began with the lower socioeconomic groups. As this spread to upper socioeconomic groups, it is an example of the _____ concept.

When a product is in the decline and possible abandonment stage of the product life cycle,: