Why Is It Important That We Understand the Communication Process

Why is it important that we understand the communication process before we engage in promotional activities?

A) The act of encoding reminds us that messages must be in a physical format.
B) How the message is decoded depends completely upon how the message was encoded.
C) Every promotion should have a measurable objective that can be determined from feedback and response.
D) There is a limited number of channels for transmitting messages.
E) None of the above statements about the relationship between the communication process and promotion is True.

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