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    Exam 17: Integrated Marketing Communications
  5. Question
    A $1-Off Coupon for Degree Anti-Perspirant Is an Example of the _____
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A $1-Off Coupon for Degree Anti-Perspirant Is an Example of the _____

Question 125

Question 125

Multiple Choice

A $1-off coupon for Degree anti-perspirant is an example of the _____ element of the promotional mix.


A) advertising
B) sales promotion
C) publicity
D) mass communication
E) public relations

Correct Answer:

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