Question 1

Which of the following is least likely to be a factor affecting the selection of marketing channels?

Accepted Answer

A) Customer characteristics 
B) Product attributes 
C) Product packaging 
D) Competition 
E) Environmental forces

Question 2

The reasons a vertically integrated channel can be more effective against competition is because of all of the following except

Accepted Answer

A) the consolidation of power. 
B) tightly controlled and bureaucratic management style. 
C) the ability to inhibit competitors. 
D) the sharing of responsibilities and information. 
E) increased bargaining power.

Question 3

Using a freight forwarder usually

Accepted Answer

A) is not economical for a small firm. 
B) increases transit time and shipping costs. 
C) increases transit time and sometimes lowers shipping costs. 
D) lowers shipping costs for a large firm. 
E) reduces transit time.

Question 4

When one company in a marketing channel has the ability to influence another member's goal achievement,the company has

Accepted Answer

A) channel control. 
B) channel power. 
C) marketing leadership. 
D) a channel captain. 
E) distributive influence.

Question 5

Scenario 15.1
Use the following to answer the questions.
Liz Claiborne,Inc.markets several different brands,under their own Claiborne name label,as well as others.Their primary brands,such as Liz Claiborne,Liz & Co,and DKNY,are sold to wholesalers.These brands are then available through retail department stores such as Kohl's and Macy's.Their wholesale-based brands division is positioned as customer-focused and cost-efficient.Their premium brands division includes labels such as Kate Spade,Juicy Couture,and Mexx.These premium brands are sold through stores that the Claiborne company owns.
-Refer to Scenario 15.1.Liz Claiborne,Inc.uses which type of channel of distribution for its premium brands?

Accepted Answer

A) A short,direct channel 
B) A long,direct channel 
C) Dual distribution 
D) Horizontal integration 
E) Intensive distribution

Question 6

Scenario 15.1
Use the following to answer the questions.
Liz Claiborne,Inc.markets several different brands,under their own Claiborne name label,as well as others.Their primary brands,such as Liz Claiborne,Liz & Co,and DKNY,are sold to wholesalers.These brands are then available through retail department stores such as Kohl's and Macy's.Their wholesale-based brands division is positioned as customer-focused and cost-efficient.Their premium brands division includes labels such as Kate Spade,Juicy Couture,and Mexx.These premium brands are sold through stores that the Claiborne company owns.
-Refer to Scenario 15.1.Which of the following is most likely the primary factor Liz Claiborne,Inc.used when selecting the marketing channel for its Juicy Couture brand?

Accepted Answer

A) characteristics of the intermediaries 
B) product attributes 
C) type of organization 
D) marketing environmental forces 
E) competition

Question 7

An arrangement where a producer forbids an intermediary to carry products made by competing manufacturers is called

Accepted Answer

A) exclusive distribution. 
B) a tying agreement. 
C) refusal to deal. 
D) contractual VMS. 
E) exclusive dealing.

Question 8

The Limited,which produces and retails clothing products in a coordinated channel,is an example of a(n)

Accepted Answer

A) administered vertical marketing system. 
B) conventional marketing channel. 
C) channel network. 
D) contractual marketing channel. 
E) corporate vertical marketing system.

Question 9

Caruthers Paint Manufacturing Company buys the chemicals it needs for producing its products from a chemical producer,Roth Chemicals.In this instance,the chemicals are being distributed to Caruthers through which of the following types of channels?

Accepted Answer

A) Industrial distributor 
B) Direct distribution 
C) Retail 
D) Wholesaler-sponsored 
E) Producer

Question 10

Logistics Plus is an organization that consolidates shipments from several industrial firms into more efficient lot sizes so that they can be more efficiently transported.What type of transportation company is Logistics Plus?

Accepted Answer

A) A freight forwarder 
B) A forwarding agency 
C) A transport consolidator 
D) A specialty transportation company 
E) An Intermodal shipping company

Question 11

Possession utility is best described as

Accepted Answer

A) products being available in places where the customers wish to purchase them. 
B) the customer having access to the product to use now or store and use later. 
C) having a company's products available when a customer needs them. 
D) being able to legally own a product despite restrictions on trade. 
E) getting the products to the consumers in as short of time as possible for ownership.

Question 12

What is a marketing intermediary,and what are the activities that marketing intermediaries perform?

Accepted Answer

The answer of What is a marketing intermediary,and what are...

Question 13

Because of the significant investment many companies have in the products they sell to customers,they must develop and maintain adequate varieties of products to meet their customers' needs.This is called

Accepted Answer

A) just-in-time. 
B) order processing. 
C) inventory management. 
D) merchandise stocking. 
E) logistical management.

Question 14

Analyze the total-cost approach to physical distribution.

Accepted Answer

The answer of Analyze the total-cost approach to physical distribution....

Question 15

Marketing channel members are likely to experience misunderstandings,frustration,and poorly coordinated strategies as a result of

Accepted Answer

A) channel conflict caused by inefficient communication between channel members. 
B) open communication among the channel members. 
C) methods of channel coordination designed to reduce ambiguity. 
D) negotiating territorial issues among regional distributors of a product. 
E) allowing one member of the channel to take the role of channel captain.

Question 16

Describe the three forms of vertical marketing systems.

Accepted Answer

The answer of Describe the three forms of vertical marketing...

Question 17

What links producers to consumers through the purchase and reselling of products or contractual agreements?

Accepted Answer

A) Marketing intermediaries 
B) Distributors 
C) Suppliers 
D) Middle marketers 
E) Marketing channels

Question 18

The major levels of intensity at which a company can choose to distribute its products are ____ distribution.

Accepted Answer

A) vertical and horizontal 
B) cooperative,conflicting,and integrated 
C) intensive,extensive,and exclusive 
D) selective,cooperative,and conflicting 
E) exclusive,selective,and intensive

Question 19

What two modes of transportation are used when containers are shipped by piggyback?

Accepted Answer

A) Railroads and airways 
B) Trucks and airways 
C) Pipelines and trucks 
D) Waterways and railroads 
E) Railroads and trucks

Question 20

Rob Stevens is the head of a company that produces computer software for production scheduling.The firm is small and presently does not generate enough volume to justify hiring a sales force.The firm is probably using ____ to maintain contact with the firms using its products.

Accepted Answer

A) wholesalers 
B) brokers 
C) agents 
D) merchants 
E) retailers

Exam 15: Marketing Channels and Supply-Chain Management