Question 1

What exactly is analyzed during the business analysis phase of new-product development?

Accepted Answer

The answer of What exactly is analyzed during the business...

Question 2

The product deletion process is similar to the ____ step of the new-product development process because both involve deciding whether the product should be in the product mix based on an assessment of sales,costs,and profits.

Accepted Answer

A) idea generation 
B) screening 
C) product development 
D) test marketing 
E) business analysis

Question 3

Product deletion

Accepted Answer

A) tends to be an easy task for most organizations. 
B) may be opposed by management. 
C) involves immediate termination. 
D) is a matter of indifference to customers. 
E) usually occurs only with convenience items.

Question 4

If Megan Roberts were given total marketing responsibility over Diet Cherry 7Up,she would hold the position of ____ manager.

Accepted Answer

A) product 
B) sales 
C) marketing 
D) advertising 
E) brand

Question 5

The ability of a product to provide the same level of quality over time is called

Accepted Answer

A) consistency. 
B) longevity. 
C) variability. 
D) status. 
E) image.

Question 6

Firms marketing a quality product that generates strong sales can afford to keep expenses down by eliminating new-product development.

Accepted Answer

A) True 
 B)False

Question 7

Discuss the major approaches that marketers use to differentiate their products.

Accepted Answer

The answer of Discuss the major approaches that marketers use...

Question 8

Product deletion can best be described as the process of deleting a product from the product mix when it

Accepted Answer

A) is perceived as a failure by top management. 
B) is reviewed negatively by a systematic review board. 
C) increases production costs and decreases profits. 
D) no longer responds to promotional efforts. 
E) no longer satisfies a sufficient number of customers.

Question 9

Outback Steakhouse wants to expand its line of food products.The managers sent surveys to customers to determine which food items would appeal to them.Outback is currently in the ____ phase of new-product development.

Accepted Answer

A) business analysis 
B) product development 
C) test marketing 
D) screening 
E) idea generation

Question 10

Which of the following is the stage of the new-product development process where customers are first exposed to the new product idea?

Accepted Answer

A) Screening 
B) Concept testing 
C) Business analysis 
D) Product development 
E) Test marketing

Question 11

Angela and Ralph at Tablerock Foods believe they have come up with a delicious low-calorie dessert,but they have some doubt about which of two promotional and pricing campaigns will be better received by consumers.In this instance,they probably should proceed to the ____ stage of the new-product development process.

Accepted Answer

A) business analysis 
B) commercialization 
C) screening 
D) test marketing 
E) product development

Question 12

Three major ways in which marketers engage in product differentiation are

Accepted Answer

A) product quality,product design and features,and product support services. 
B) product quality,product support services,and packaging. 
C) product support services,product design and features,and product positioning. 
D) product positioning,product quality,and product management. 
E) product positioning,product design and features,and product promotion.

Question 13

The test-marketing stage

Accepted Answer

A) is an extension of the screening stage. 
B) should come immediately after business analysis. 
C) ensures that the product will not fail. 
D) is a sample launching of the entire marketing mix. 
E) prevents competitors from copying the product.

Question 14

The runout approach to product deletion is used for technologically obsolete products.

Accepted Answer

A) True 
 B)False

Question 15

Functional modifications usually require that the product be

Accepted Answer

A) less specific. 
B) limited to its functions. 
C) more appealing. 
D) more technical. 
E) redesigned.

Question 16

After building a prototype of his new device,Brad is asked to conduct rigorous functional testing to see if the device meets performance and safety qualifications.This is part of the ____ phase of the new-product development process.

Accepted Answer

A) product design 
B) screening 
C) product development 
D) concept testing 
E) test marketing

Question 17

Delivery,installation,financing,repair,warranties,and guarantees are all examples of product features.

Accepted Answer

A) True 
 B)False

Question 18

A new variety of Doritos is initially introduced in Ft.Worth,Texas;Columbia,South Carolina;Peoria,Illinois;and Spokane,Washington.After its initial success,Frito Lay markets the Doritos in those entire states,then the adjacent states,and finally the entire country.Frito-Lay is using a ____ for its new variety of Doritos.

Accepted Answer

A) multi-stage introduction 
B) roll-out approach 
C) test-market expansion 
D) mass commercialization 
E) trickle-down approach

Question 19

The phase of new-product development in which a small sample of potential buyers are presented with a product idea through a written or oral description in order to determine their attitudes and initial buying intentions regarding the product is called

Accepted Answer

A) concept testing. 
B) customer response testing. 
C) idea analysis. 
D) test marketing. 
E) screening.

Question 20

Schwinn has developed a new bicycle that has the strongest and lightest-weight frame of any bicycle outside of those made for racing.In addition,Schwinn has added several new features to its bike that are attractive to individuals who work as "bike messengers" in large,urban cities.Since no other company makes a bike that has these specific attributes,Schwinn is creating

Accepted Answer

A) a commercialization. 
B) consistency of quality. 
C) level of quality. 
D) product positioning. 
E) product differentiation.

Exam 12: Developing and Managing Products

What exactly is analyzed during the business analysis phase of new-product development?

The product deletion process is similar to the ____ step of the new-product development process because both involve deciding whether the product should be in the product mix based on an assessment of sales,costs,and profits.

Product deletion

If Megan Roberts were given total marketing responsibility over Diet Cherry 7Up,she would hold the position of ____ manager.

The ability of a product to provide the same level of quality over time is called

Firms marketing a quality product that generates strong sales can afford to keep expenses down by eliminating new-product development.

Discuss the major approaches that marketers use to differentiate their products.

Product deletion can best be described as the process of deleting a product from the product mix when it

Outback Steakhouse wants to expand its line of food products.The managers sent surveys to customers to determine which food items would appeal to them.Outback is currently in the ____ phase of new-product development.

Which of the following is the stage of the new-product development process where customers are first exposed to the new product idea?

Three major ways in which marketers engage in product differentiation are

The test-marketing stage

The runout approach to product deletion is used for technologically obsolete products.

Functional modifications usually require that the product be

After building a prototype of his new device,Brad is asked to conduct rigorous functional testing to see if the device meets performance and safety qualifications.This is part of the ____ phase of the new-product development process.

Delivery,installation,financing,repair,warranties,and guarantees are all examples of product features.

The phase of new-product development in which a small sample of potential buyers are presented with a product idea through a written or oral description in order to determine their attitudes and initial buying intentions regarding the product is called