Question 1

Three common advertising appeals include

Accepted Answer

A)   Objectivity, timeliness and frequency
B)   Fear, sex, and humour
C)   Guilt, ego and enrichment
D)   Possessiveness, pride and social status B

Question 2

A……………………. rhythm occurs when the intervals between the elements, and often the elements themselves, are similar in size or length.

Accepted Answer

A)   regular
B)   flowing
C)   progressive
D)   none of the above A

Question 3

……………… is the repetition or alternation of elements, often with defined intervals between them.

Accepted Answer

A)   balance
B)   unity
C)   rhythm
D)   dominance C

Question 4

Proportion is the comparison of dimensions or distribution of forms. It is the relationship in scale between one element and another, or between a whole object and one of its parts.

Accepted Answer

A)   balance
B)   unity
C)   rhythm
D)   proportion

Question 5

The concept of ……………… describes the relationship between the individual parts and the whole of a composition.

Accepted Answer

A)   unity
B)   balance
C)   rhythm
D)   dominance

Question 6

Which of the following is usually NOT an area of responsibility for people who work in an advertising agency?

Accepted Answer

A)   Research
B)   Creativity
C)   Printing
D)   Buying

Question 7

Objective of all advertisements is,

Accepted Answer

A)   Objectivity
B)   Timeliness
C)   Persuasion
D)   Infotainment

Question 8

AAAA stands for,

Accepted Answer

A)   American Agency for Advertising and Awareness
B)   American Association of Advertising Agencies
C)   Association of Advertising Agencies in America
D)   American Advertising Agencies' Association

Question 9

Image advertising is a/an,

Accepted Answer

A)   Advertising strategy
B)   Advertising standard
C)   Advertising firm
D)   A type of advertisement

Question 10

…………. . is an equilibrium that results from looking at images and judging them against our ideas of physical structure (such as mass, gravity or the sides of a page).

Accepted Answer

A)   balance
B)   unity
C)   rhythm
D)   dominance

Question 11

…………………. . is the arrangement of the objects in a given design as it relates to their visual weight within a composition

Accepted Answer

A)   balance
B)   unity
C)   rhythm
D)   dominance

Question 12

An element of art that is three dimensional (height, width, and depth) and encloses volume

Accepted Answer

A)   line
B)   form
C)   shape
D)   none of the above

Question 13

A ………… rhythm gives a sense of movement, and is often more organic in nature.

Accepted Answer

A)   regular
B)   flowing
C)   progressive
D)   none of the above

Question 14

The most common form of outdoor advertising is

Accepted Answer

A)   Stadium advertising
B)   Advertising on taxis
C)   Advertising on bus backs
D)   Billboard advertising

Question 15

………… can create a sense of movement, and can establish pattern and texture. There are many different kinds of rhythm, often defined by the feeling it evokes when looking at it.

Accepted Answer

A)   balance
B)   unity
C)   rhythm
D)   dominance

Question 16

U. S. P. (Unique Selling Proposition) means:

Accepted Answer

A)   A product that can sell
B)   A feature similar to that of the competitor's product/band
C)   A feature present only in one product/brand
D)   A feature that can not be altered

Exam 5: Art and Advertising

Three common advertising appeals include

A……………………. rhythm occurs when the intervals between the elements, and often the elements themselves, are similar in size or length.

……………… is the repetition or alternation of elements, often with defined intervals between them.

Proportion is the comparison of dimensions or distribution of forms. It is the relationship in scale between one element and another, or between a whole object and one of its parts.

The concept of ……………… describes the relationship between the individual parts and the whole of a composition.

Which of the following is usually NOT an area of responsibility for people who work in an advertising agency?

Objective of all advertisements is,

AAAA stands for,

Image advertising is a/an,

…………. . is an equilibrium that results from looking at images and judging them against our ideas of physical structure (such as mass, gravity or the sides of a page) .

…………………. . is the arrangement of the objects in a given design as it relates to their visual weight within a composition

An element of art that is three dimensional (height, width, and depth) and encloses volume

A ………… rhythm gives a sense of movement, and is often more organic in nature.

The most common form of outdoor advertising is

………… can create a sense of movement, and can establish pattern and texture. There are many different kinds of rhythm, often defined by the feeling it evokes when looking at it.

U. S. P. (Unique Selling Proposition) means: