Multiple Choice
Cognitive routes of persuasion send a message that will appeal to an individual's cognitive evaluation in changing an attitude. The peripheral route encourages the individual to not look at the content, but at the source. This is commonly seen in modern advertisements that feature celebrities. What is another route to attitude change?
A) Target
B) One-sided
C) Central
D) Aggressive
Correct Answer:
Verified
Correct Answer:
Verified
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