Question 1

Which of the following is not a characteristic of mass communication?

Accepted Answer

A) instant feedbac 
B) impersonal 
C) universal access 
D) presence of gatekeeper

Question 2

Retranslating a message to extract meaning is known as___________..

Accepted Answer

A) decoding 
B) messaging 
C) encoding 
D) noise

Exam 1: Communication and Mass Media

Which of the following is not a characteristic of mass communication?