Question 1

Why is marketing audit conducted ?

Accepted Answer

A) For target market 
B) To execute plan 
C) To do SWOT analysis 
D) To understand demand in market

Question 2

In which year did the concept of Mega agency start ?

Accepted Answer

A) 1980 
B) 1982 
C) 1983 
D) 1985

Question 3

What is consequence in means-end chain ?

Accepted Answer

A) Advertising brands 
B) Benefits consumer receive 
C) Features 
D) Beliefs

Question 4

Who started first Advertising Agency ?

Accepted Answer

A) David Ogilvy 
B) B.Palmer 
C) Thomas J Barratt 
D) Edward Bernays

Exam 1: Advertising Agency Functions, Services, and Strategies

Why is marketing audit conducted ?