Question 1

Segmentation can be seen as being derived from an underlying ___________

Accepted Answer

A)  Social rationale
B)  Economic rationale
C)  Physiological rationale
D)  Psychological rationale B

Question 2

In market segmentation there are rigorous analytic techniques used to organize consumers into groups with related _____________.

Accepted Answer

A)  Needs
B)  Wants
C)  Attitudes
D)  All of the above. D

Question 3

For the implementation process, one must know that there is interaction between the __________________and the feasibility of what can be achieved.

Accepted Answer

A)  Customer base
B)  Marketplace
C)  Product range
D)  All of the above. D

Question 4

__________centers on the decisions and activities used to create and maintain a firms product concept in the customers mind

Accepted Answer

A)  Product positioning
B)  Product segmentation
C)  Targeting
D)  Market positioning

Question 5

Fill in the blank: The foundation for segmentation is a factor that varies among the groups of a certain market, but is ___________within each group.

Accepted Answer

A)  Consistent
B)  Steady
C)  Dependable
D)  All of the above.

Question 6

One of the benefits of segmentation is that it can lead to _______ marketing

Accepted Answer

A)  Product
B)  Target
C)  Niche
D)  Demand

Question 7

The segmentation process and its implementation has which of the following stages?

Accepted Answer

A)  Segmentation
B)  Targeting
C)  Positioning
D)  All of the above.

Question 8

Segmentation, although superficially seen as a__________, is a critically important issue for business-to-business organizations.

Accepted Answer

A)  Consumer technique
B)  Market technique
C)  Demand technique
D)  Supplier technique

Question 9

Through segmentation, ____________is achieved, which allows companies to increase their percentage of sales in existing markets by taking sales from competitors.

Accepted Answer

A)  Product positioning
B)  Product segmentation
C)  Targeting
D)  Market penetration

Question 10

Segmentation may be difficult for the practicing manager to achieve because it is _________ and therefore has generalized and prescriptive guidelines which may be inappropriate in specific circumstances and conditions.

Accepted Answer

A)  Speech dependent
B)  Context dependent
C)  Advertisement dependent
D)  All of the above.

Question 11

Market segmentation can also help a business learn how to reinforce existing _____________.

Accepted Answer

A)  Consumer force
B)  Demand market
C)  Customer loyalty
D)  All of the above.

Exam 11: Market Segments