Why Are People Hesitant to Use Coercive (Punishment) Power in Exchanges

Why are people hesitant to use coercive (punishment) power in exchanges with others?

A) They are afraid that the use of punishment power will reduce the rewards they receive.
B) They are afraid that an exchange partner will react by punishing them.
C) They are afraid their behavior will get out of control cause harm to someone.
D) They engage in role taking and image how they would feel if someone punished them.
E) They know they will feel guilty if they use punishment in an exchange relationship.

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