Multiple Choice
Which of the following is NOT true about click-through rates (CTR) ?
A) CTR measure the number of times digital ad content is displayed.
B) CTR measure the number of times customers clicked through the display ad and made a purchase.
C) Retargeted ads have 10 times higher CTR than regular display ads.
D) Increasing impressions is more important than increasing CTR.
E) All of the statements are true.
Correct Answer:
Verified
Correct Answer:
Verified
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