Multiple Choice
What categories do legacy media and digital media fit in the PESO model?
A) Legacy media are paid and earned, while digital media are shared and owned.
B) Legacy media and digital media fit into all four categories of paid, earned, shared, and owned.
C) Digital media fit into all four categories of paid, earned, shared, and owned, while legacy media are only paid and earned.
D) Legacy media fit into all four categories of paid, earned, shared, and owned, while digital media are only paid and earned.
E) None of the above.
Correct Answer:

Verified
Correct Answer:
Verified
Q1: How can the Internet of Things (IoT)
Q2: Which of the following is NOT true
Q3: Newspapers are classified as what type of
Q4: Which of the following is NOT true
Q5: Tom Goodwin, CEO and founder of the
Q6: Which type of digital display campaign has
Q7: In order to advertise on Instagram, you
Q8: Which of the following are types of
Q10: Twitter Stories generate 2-3 times more engagement