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What Categories Do Legacy Media and Digital Media Fit in the PESO

Question 9

Multiple Choice

What categories do legacy media and digital media fit in the PESO model?


A) Legacy media are paid and earned, while digital media are shared and owned.
B) Legacy media and digital media fit into all four categories of paid, earned, shared, and owned.
C) Digital media fit into all four categories of paid, earned, shared, and owned, while legacy media are only paid and earned.
D) Legacy media fit into all four categories of paid, earned, shared, and owned, while digital media are only paid and earned.
E) None of the above.

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