Multiple Choice
Why is OTT advertising overcoming traditional television advertising?
A) Because people are getting outside more and no longer watching TV.
B) Because people watch YouTube and TikTok videos instead of TV.
C) Because people enjoy and engage more with experiential and event marketing.
D) Because streaming platforms are easier to track, measure and optimize advertising.
E) All of the above.
Correct Answer:
Verified
Correct Answer:
Verified
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