Earned Media May Be Just as Effective as Paid Media

Earned media may be just as effective as paid media, but it is not as reliable. Why would that be true.

A) Media relations is expensive, so paid media is more cost efficient.
B) Paid media is guaranteed and controlled by the communicative entity.
C) Earned media relies solely on the customer/consumers.
D) Paid media uses traditional media, which is more reliable.
E) Earned media relies on social media, and people don't trust Facebook anymore.

Correct Answer:

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