Question 1

_______________ content analysis examines both the content and the contextual meaning of communication using an inductive strategy.

Accepted Answer

A)  Qualitative 
B)  Visual 
C)  Quantitative 
D)  Verbal

Question 2

When it comes to sampling in a content analysis study, ____________.

Accepted Answer

A)  Researchers typically include all items in a population. 
B)  Only probability sampling methods are appropriate. 
C)  Researchers must define the parameters of the population and select a representative sample. 
D)  Procedures are specific to this type of methodology.

Question 3

Most researchers use extensive hidden recording equipment to take field notes so that they do not distract from the interactions.

Accepted Answer

A) True 
 B)False

Question 4

Fenton, Bryman, and Deacon found that sociology was the _______ most common discipline referred to when mass media reported about social science research.

Accepted Answer

A)  Fourth 
B)  Second 
C)  First 
D)  None of these

Question 5

Materials like company newsletters, organizational charts, meeting minutes, and memos are called _________________.

Accepted Answer

A)  Archives 
B)  Official documents 
C)  Policy documents 
D)  Content analysis

Question 6

Dr. Raine choses a special college sports edition of a newspaper for his study on sports coverage in local news. What criteria might he need to consider when assessing the inclusion of this edition?

Accepted Answer

A)  Authenticity 
B)  Representativeness 
C)  Credibility 
D)  Meaning

Question 7

Which of the following is not a question that is helpful in evaluating a document?

Accepted Answer

A)  Who produced the document? 
B)  Is the material genuine? 
C)  Is the meaning clear? 
D)  Has the document be duplicated?

Question 8

Content analysis can involve qualitative or quantitative methods.

Accepted Answer

A) True 
 B)False

Question 9

Dr. Chen wants to understand the official stories and messaging of liberal arts colleges. What is the best data source for her to consider?

Accepted Answer

A)  Policy research 
B)  Photographs 
C)  Existing data 
D)  Official documents

Question 10

Because content analysis uses an unobtrusive approach, there is less concern about sampling than in other methodologies.

Accepted Answer

A) True 
 B)False

Question 11

Explain the key finding of Jessen's research on educational policy in New York. Why was her mixed methods approach important in this case?

Accepted Answer

The answer of Explain the key finding of Jessen's research...

Question 12

Lamont, Park, and Ayala-Hurtado (2017) found in their content analysis of Donald Trump's campaign speeches that he often used negative terms to describe people of color.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is not a reason that it can be difficult to determine the authenticity of mass media outputs?

Accepted Answer

A)  Authors are not always identified. 
B)  It is not always clear if an account is prepared by someone with expertise. 
C)  Publications maintain a consistent tone so they may not include all voices. 
D)  Partial or biased perspectives is often reflected in sources.

Question 14

Pauwels argues that digital technology has made it __________ for families to "construct fictions and fantasies."

Accepted Answer

A)  Harder 
B)  Easier 
C)  Impossible 
D)  Unlikely

Question 15

Which of the following is not a concern with using personal documents as a data source?

Accepted Answer

A)  Authenticity 
B)  Accuracy 
C)  All of these 
D)  Representativeness

Question 16

Byng used which type of data source for her student of Muslim women's veiling?

Accepted Answer

A)  Photographs 
B)  Stories in newspapers 
C)  Television programs 
D)  Laws passed

Question 17

Content analysis can include non-textual sources.

Accepted Answer

A) True 
 B)False

Question 18

Official documents are reliable documents at face-value.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is not one of the criteria Scott recommended to assess the quality of the documents in unobtrusive research?

Accepted Answer

A)  Authenticity 
B)  Credibility 
C)  Validity 
D)  Meaning

Question 20

Which of the following is the best reason that personal documents may lack representativeness?

Accepted Answer

A)  Letters and diaries of wealthy, literate people were likely to be preserved. 
B)  It can be difficult to understand the meaning in personal documents. 
C)  It is not possible to craft literal understandings. 
D)  Personal documents can be formal or informal.

Exam 11: How Do Researchers Study the Ways Meanings Are Communicated in Everyday Life Content Analysis

_______________ content analysis examines both the content and the contextual meaning of communication using an inductive strategy.

When it comes to sampling in a content analysis study, ____________.

Most researchers use extensive hidden recording equipment to take field notes so that they do not distract from the interactions.

Fenton, Bryman, and Deacon found that sociology was the _______ most common discipline referred to when mass media reported about social science research.

Materials like company newsletters, organizational charts, meeting minutes, and memos are called _________________.

Dr. Raine choses a special college sports edition of a newspaper for his study on sports coverage in local news. What criteria might he need to consider when assessing the inclusion of this edition?

Which of the following is not a question that is helpful in evaluating a document?

Content analysis can involve qualitative or quantitative methods.

Dr. Chen wants to understand the official stories and messaging of liberal arts colleges. What is the best data source for her to consider?

Because content analysis uses an unobtrusive approach, there is less concern about sampling than in other methodologies.

Explain the key finding of Jessen's research on educational policy in New York. Why was her mixed methods approach important in this case?

Lamont, Park, and Ayala-Hurtado (2017) found in their content analysis of Donald Trump's campaign speeches that he often used negative terms to describe people of color.

Which of the following is not a reason that it can be difficult to determine the authenticity of mass media outputs?

Pauwels argues that digital technology has made it __________ for families to "construct fictions and fantasies."

Which of the following is not a concern with using personal documents as a data source?

Byng used which type of data source for her student of Muslim women's veiling?

Content analysis can include non-textual sources.

Official documents are reliable documents at face-value.

Which of the following is not one of the criteria Scott recommended to assess the quality of the documents in unobtrusive research?

Which of the following is the best reason that personal documents may lack representativeness?