When Handling Customer Complaints, Why Is It Important to Ask

When handling customer complaints, why is it important to ask the buyer how he or she would like to have the issue resolved?

A) Asking the buyer enhances commitment and helps the salesperson to avoid proposing a solution that is either insufficient or overcompensates for the problem.
B) The salesperson avoids proposing a solution that will not make the customer happy.
C) It helps the customer feel like his or her complaints are being taken seriously.
D) Making an apology sound sincere is easier if the customer feels that he or she is being listened to.

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