What Should a Salesperson Consider When Writing the Customer Value

What should a salesperson consider when writing the customer value proposition section of a sales dialogue planning template?

A) The proposition should state benefits in general terms to minimize the risk of overpromising.
B) The customer value proposition should be written in as much detail as possible to show the buyer what will be delivered.
C) The statement is a preliminary estimate of the specific benefits to be delivered by the proposed solution and is subject to change as the sales dialogue progresses.
D) The customer value proposition should be an optimistic estimate of how the proposed solution will benefit the buyer.

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