Question 1

Explain how to balance emotional appeals and logical appeals to persuade an audience.

Accepted Answer

The answer of Explain how to balance emotional appeals and...

Question 2

Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?

Accepted Answer

The answer of Why is it especially important in marketing...

Question 3

When it comes to persuasive messages, the direct approach

Accepted Answer

A)  does not require inclusion of justifications or explanations. 
B)  is used only by top management. 
C)  is often preferable with a receptive audience. 
D)  is rarely used.

Question 4

Which of the following uses a deductive approach to persuasion?

Accepted Answer

A)  Our stock price is like a marathon runner, slowly making progress towards our goal. 
B)  Because the stock price of our company fell, the entire market will probably also decline. 
C)  Because the stock market has been falling lately, share prices of our company stock will probably also decline. 
D)  None of the above.

Question 5

Briefly explain the difference between selling points and benefits, and then give an example of each.

Accepted Answer

The answer of Briefly explain the difference between selling points...

Question 6

The primary purpose of the desire section of a persuasive message is to get the audience to keep reading (or listening) to your message.

Accepted Answer

A) True 
 B)False

Question 7

When addressing a persuasive claim or request for adjustment, you should appeal to your audience's sense of fair play, goodwill, or moral responsibility.

Accepted Answer

A) True 
 B)False

Question 8

A marketing or sales message begins with an effort to gain the audience's ________.

Accepted Answer

The answer of A marketing or sales message begins with...

Question 9

In developing persuasive messages, you should avoid the use of metaphors, as they will only confuse the reader.

Accepted Answer

A) True 
 B)False

Question 10

Rewrite the following email subject line to make it more interesting without revealing the main idea: "The case for switching to new medical insurance provider."

Accepted Answer

The answer of Rewrite the following email subject line to...

Question 11

Most persuasive messages combine logical and emotional appeals.

Accepted Answer

A) True 
 B)False

Question 12

________ ________ are the most attractive features of an idea or product.

Accepted Answer

The answer of ________ ________ are the most attractive features...

Question 13

An example of faulty logic is to assume that one event caused another just because the two seem to coincide in time or place.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is not an example of demographic information?

Accepted Answer

A)  Lifestyle 
B)  Occupation 
C)  Age 
D)  Income

Question 15

It is particularly important to establish ________ with a skeptical or hostile audience-to convince them that you know what you're talking about and that you're not trying to mislead them.

Accepted Answer

The answer of It is particularly important to establish ________...

Question 16

In the action section of a marketing or sales message, you try to persuade the reader to act immediately.

Accepted Answer

A) True 
 B)False

Question 17

Briefly explain several guidelines for adapting marketing and sales messages for social media.

Accepted Answer

The answer of Briefly explain several guidelines for adapting marketing...

Question 18

________ is reasoning that works from a generalization to a specific conclusion.

Accepted Answer

The answer of ________ is reasoning that works from a...

Question 19

In a message promoting a new laptop, a selling point would be the computer's lightning fast performance whereas a benefit would be "never having to worry about having enough space for your photos, music, movies, and documents."

Accepted Answer

A) True 
 B)False

Question 20

In a marketing or sales message, product claims are supported

Accepted Answer

A)  by solid evidence from a credible source. 
B)  by testimonials from paid reviewers. 
C)  information from rival products. 
D)  primarily by testimonials from satisfied customers.

Exam 10: Writing Persuasive Messages

Explain how to balance emotional appeals and logical appeals to persuade an audience.

Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?

When it comes to persuasive messages, the direct approach

Which of the following uses a deductive approach to persuasion?

Briefly explain the difference between selling points and benefits, and then give an example of each.

The primary purpose of the desire section of a persuasive message is to get the audience to keep reading (or listening) to your message.

When addressing a persuasive claim or request for adjustment, you should appeal to your audience's sense of fair play, goodwill, or moral responsibility.

A marketing or sales message begins with an effort to gain the audience's ________.

In developing persuasive messages, you should avoid the use of metaphors, as they will only confuse the reader.

Rewrite the following email subject line to make it more interesting without revealing the main idea: "The case for switching to new medical insurance provider."

Most persuasive messages combine logical and emotional appeals.

________ ________ are the most attractive features of an idea or product.

An example of faulty logic is to assume that one event caused another just because the two seem to coincide in time or place.

Which of the following is not an example of demographic information?

It is particularly important to establish ________ with a skeptical or hostile audience-to convince them that you know what you're talking about and that you're not trying to mislead them.

In the action section of a marketing or sales message, you try to persuade the reader to act immediately.

Briefly explain several guidelines for adapting marketing and sales messages for social media.

________ is reasoning that works from a generalization to a specific conclusion.

In a message promoting a new laptop, a selling point would be the computer's lightning fast performance whereas a benefit would be "never having to worry about having enough space for your photos, music, movies, and documents."

In a marketing or sales message, product claims are supported

are the most attractive features of an idea or product.