Question 1

A guarantee that is explicitly offered at the time of sale is called a(n)

Accepted Answer

A)  implicit warranty. 
B)  express warranty. 
C)  traditional warranty. 
D)  extended warranty.

Question 2

The right to be heard was listed as part of the consumer's Magna Carta because

Accepted Answer

A)  consumers should have a say in a store's hours of operations. 
B)  many consumers felt that they could not effectively communicate their desires and grievances to businesses. 
C)  everyone wants to feel that others listen to them. 
D)  because business has refused to listen to customers.

Question 3

Targets of comparative advertising have no recourse if they think their competition has gone too far.

Accepted Answer

A) True 
 B)False

Question 4

The social movement that seeks to augment the rights and powers of buyers in relation to sellers is

Accepted Answer

A)  caveat emptor. 
B)  buyer beware. 
C)  consumerism. 
D)  purchaser power.

Question 5

Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it. -In 2010, Pepsi announced a plan to promote healthy foods. What is the status of the program? Have they expanded the idea to other countries?

Accepted Answer

The answer of <b>Utilize the knowledge you have gained to...

Question 6

Tobacco companies no longer advertise tobacco products in a way to appeal to children.

Accepted Answer

A) True 
 B)False

Question 7

Provide a short answer to each of these questions. Be sure to fully explain your answer. -Young children seldom have any money of their own to spend, nor can they get to the store to buy things. Why, then, are marketers so anxious to advertise to children?

Accepted Answer

The answer of <b>Provide a short answer to each of...

Question 8

Warranties were originally used by manufacturers to

Accepted Answer

A)  help sell their products. 
B)  differentiate their products from those of competitors. 
C)  improve the image of their products. 
D)  limit the length of time they were responsible for products.

Question 9

"Functional foods" are all the following except

Accepted Answer

A)  yogurts that claim to ease constipation 
B)  butter substitutes that reduce your cholesterol 
C)  Tomato extracts that keep your skill young and ward off cancer 
D)  foods that claim to negatively affect your health functioning

Question 10

The Credit Card Act of 2009:

Accepted Answer

A)  has reduced the cost of credit cards. 
B)  has been mostly beneficial to consumers. 
C)  has provided universal opportunity for rate increases. 
D)  has provided availability of cards to young people.

Question 11

An implied warranty is

Accepted Answer

A)  available for all new and used products. 
B)  an unspoken promise that there is nothing significantly wrong with the product. 
C)  limited to one year. 
D)  states exactly what is covered and what is not.

Question 12

Ambiguous advertising that leaves it to the viewer to infer the message is the use of

Accepted Answer

A)  concealed facts. 
B)  weasel words. 
C)  plot placements. 
D)  exaggerated claims.

Question 13

Self-regulation in advertising relies on the advertiser itself to control its advertising conduct and performance.

Accepted Answer

A) True 
 B)False

Question 14

Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it. -Describe the different types of self-regulation in advertising. Which type do you think is most effective? Why?

Accepted Answer

The answer of <b>Utilize the knowledge you have gained to...

Question 15

The Warranty Act

Accepted Answer

A)  sets standards for what must be contained in a warranty and ease with which consumers must be able to understand it. 
B)  says that any unconditional assurance must be promoted as a full warranty. 
C)  says that full warranties do not have to include repair. 
D)  says that shipping charges do not have to be included in a full warranty.

Question 16

The fact that advertising can increasingly be found everywhere is referred to as

Accepted Answer

A)  the consumer culture. 
B)  expanding markets. 
C)  ad creep. 
D)  evolutionary marketing.

Question 17

Provide a short answer to each of these questions. Be sure to fully explain your answer. -The textbook claims that warranties have become more important as e-commerce has become more popular. Why might this be true?

Accepted Answer

The answer of <b>Provide a short answer to each of...

Question 18

The father of the consumer movement is

Accepted Answer

A)  Ralph Nader. 
B)  Dan Murtaugh. 
C)  Michael Moore. 
D)  Richard Nixon.

Question 19

Most consumers today understand that advertising attempts to persuade them.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is not one of the rights in the consumer's Magna Carta?

Accepted Answer

A)  right to safety 
B)  right to be informed 
C)  right to be protected 
D)  right to choose

Exam 13: Consumer Stakeholders: Information Issues

A guarantee that is explicitly offered at the time of sale is called a(n)

The right to be heard was listed as part of the consumer's Magna Carta because

Targets of comparative advertising have no recourse if they think their competition has gone too far.

The social movement that seeks to augment the rights and powers of buyers in relation to sellers is

Tobacco companies no longer advertise tobacco products in a way to appeal to children.

Provide a short answer to each of these questions. Be sure to fully explain your answer. -Young children seldom have any money of their own to spend, nor can they get to the store to buy things. Why, then, are marketers so anxious to advertise to children?

Warranties were originally used by manufacturers to

"Functional foods" are all the following except

The Credit Card Act of 2009:

An implied warranty is

Ambiguous advertising that leaves it to the viewer to infer the message is the use of

Self-regulation in advertising relies on the advertiser itself to control its advertising conduct and performance.

The Warranty Act

The fact that advertising can increasingly be found everywhere is referred to as

Provide a short answer to each of these questions. Be sure to fully explain your answer. -The textbook claims that warranties have become more important as e-commerce has become more popular. Why might this be true?

The father of the consumer movement is

Most consumers today understand that advertising attempts to persuade them.

Which of the following is not one of the rights in the consumer's Magna Carta?