Question 1

The tourism product of a destination is the variety of experiences that entices a diverse set of tourist typologies.

Accepted Answer

A) True 
 B)False  True

Question 2

The personal values each visitor attaches to each attribute

Accepted Answer

Benefit

Question 3

In tourism, the distribution channel only includes the goods and services tourists consume in-country.

Accepted Answer

A) True 
 B)False  False

Question 4

Which of the following is a common name for a destination marketing and management organization?

Accepted Answer

A)   Conference and visitor bureau
B)   Chamber of commerce
C)   Tourism board
D)   Better business bureau

Question 5

Pricing strategies are an effective way to differentiate a product or service from the competition.

Accepted Answer

A) True 
 B)False

Question 6

The marketing plan:

Accepted Answer

A)   focuses on strategic implications, such as internal investment, organizational structures, and long-range planning
B)   is generally shared only with key executives within the company and external members of the financial community
C)   is written to target potential investors, stockholders, and accountants.
D)   None of the above

Question 7

Which of the following is NOT part of the marketing mix?

Accepted Answer

A)   Product
B)   Promotion
C)   Profitability
D)   Distribution

Question 8

External costs are social costs plus private costs.

Accepted Answer

A) True 
 B)False

Question 9

When tourist products are similar, it may be appropriate to compete by price.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following should be supported by the marketing mix elements?

Accepted Answer

A)   The vision statement
B)   The mission statement
C)   Impacts on the environment and society
D)   All of the above

Question 11

Marketing for a specific location that generally includes all activities, sights, and tourism businesses in a destination

Accepted Answer

The answer of Marketing for a specific location that generally...

Question 12

SWOT stands for:

Accepted Answer

A)   Strengths, weaknesses, organizations, and threats
B)   Sustainability, weaknesses, organizations, and threats
C)   Strengths, weaknesses, opportunities, and traps
D)   None of the above

Question 13

Satisfaction occurs when a company meets a customer's:

Accepted Answer

A)   Expectation
B)   Motivation
C)   Satisfaction
D)   Balance

Question 14

A measurable step taken to achieve a goal

Accepted Answer

The answer of A measurable step taken to achieve a...

Question 15

Destinations can control greenhouse gases by reducing long-haul travel.

Accepted Answer

A) True 
 B)False

Question 16

The process of monitoring the external environment

Accepted Answer

The answer of The process of monitoring the external environment...

Question 17

An organization that represents destinations and helps to develop long-term travel and tourism strategies

Accepted Answer

The answer of An organization that represents destinations and helps...

Question 18

The primary goal of marketing in tourism is to increase sustainability.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is a way to reduce greenhouse gas emissions?

Accepted Answer

A)   Planting trees
B)   Using ride sharing apps
C)   Driving slower
D)   None of the above

Question 20

Costs the firm pays to purchase capital equipment, hire labor, and buy materials or other inputs

Accepted Answer

The answer of Costs the firm pays to purchase capital...

Exam 8: Marketing for Sustainability

The tourism product of a destination is the variety of experiences that entices a diverse set of tourist typologies.

The personal values each visitor attaches to each attribute

In tourism, the distribution channel only includes the goods and services tourists consume in-country.

Which of the following is a common name for a destination marketing and management organization?

Pricing strategies are an effective way to differentiate a product or service from the competition.

The marketing plan:

Which of the following is NOT part of the marketing mix?

External costs are social costs plus private costs.

When tourist products are similar, it may be appropriate to compete by price.

Which of the following should be supported by the marketing mix elements?

Marketing for a specific location that generally includes all activities, sights, and tourism businesses in a destination

SWOT stands for:

Satisfaction occurs when a company meets a customer's:

A measurable step taken to achieve a goal

Destinations can control greenhouse gases by reducing long-haul travel.

The process of monitoring the external environment

An organization that represents destinations and helps to develop long-term travel and tourism strategies

The primary goal of marketing in tourism is to increase sustainability.

Which of the following is a way to reduce greenhouse gas emissions?

Costs the firm pays to purchase capital equipment, hire labor, and buy materials or other inputs