Question 1

Advertising that contains or omits information that is important in influencing a consumer's buying behavior and is likely to mislead consumers who are acting "reasonably" is called _____.

Accepted Answer

A)  puffery 
B)  unfair advertising 
C)  unsubstantiated advertising 
D)  illegitimate advertising 
E)  deceptive advertising

Question 2

All consumer problem behaviors break laws.

Accepted Answer

A) True 
 B)False

Question 3

The Sherman Antitrust Act _____.

Accepted Answer

A)  prohibits restraint of free trade 
B)  prohibits misleading practices associated with food and drug marketing 
C)  restricts price discrimination, exclusive dealing, and tying contracts 
D)  establishes rules governing online marketing practices aimed at children 
E)  prohibits trade groups from advertising to benefit an entire industry

Question 4

Toyota's Prius hybrid automobile is touted as an environmentally-friendly product that gets high gas mileage, which is important for consumers facing high gas prices. The Prius is an example of which product category?

Accepted Answer

A)  deficient 
B)  salutary 
C)  pleasing 
D)  environmental 
E)  ethical

Question 5

Jan has been smoking for forty years. She has a physiological dependency on the product and is finding it difficult to stop. Jan's smoking behavior is an example of ______.

Accepted Answer

A)  dysfunctional consumption 
B)  binge consumption 
C)  serial consumption 
D)  addictive consumption 
E)  infinite consumption

Question 6

CIGARETTE MARKETING SCENARIO
The marketing of cigarettes, a legal product, has a storied past. Prior to 1971, this product was advertised heavily on television. Some ads even suggested that doctors recommended certain brands over others. Consumer groups have claimed that tobacco manufacturers knew the harmful effects of smoking but didn't tell consumers and continue to market the product. Now there are several restrictions on the marketing of cigarettes, many resulting from a master settlement with several states to limit liability from future lawsuit claims. Gone are the days of sports sponsorships and billboards that tobacco manufacturers relied on heavily after the broadcast advertising ban. The current threat to cigarette marketing is the Tobacco Control Act, which requires graphic warning labels that will take up a substantial portion of the package.
-Refer to Cigarette Marketing Scenario. Smoking is an example of a(n) _____ behavior because smokers become physiologically dependent on the nicotine in cigarettes.

Accepted Answer

A)  compulsive consumption 
B)  addictive consumption 
C)  unethical consumption 
D)  abusive 
E)  salutary

Question 7

Lance found a wallet containing over $500 cash. He knew he should try to return the wallet to its owner and that he could take the cash and the owner wouldn't know if he took it or if someone else did before Lance found the wallet. Lance won't do that, though, because he believes that would be wrong. Lance's personal standards and beliefs that guided his behavior are called _____.

Accepted Answer

A)  ethics 
B)  norms 
C)  morals 
D)  id 
E)  superego

Question 8

A central component for understanding consumer behavior is _____, which is also the focal motivation for consumer misbehavior.

Accepted Answer

A)  value 
B)  exchange 
C)  trust 
D)  esteem 
E)  self-actualization

Question 9

Teleological evaluations focus on the consequences of the behaviors and the individual's assessment of those consequences.

Accepted Answer

A) True 
 B)False

Question 10

Consumer misbehavior is behavior that violates generally accepted norms of conduct.

Accepted Answer

A) True 
 B)False

Question 11

The Insurance Institute for Highway Safety is the main regulatory body that monitors automobile safety for the U.S. government.

Accepted Answer

A) True 
 B)False

Question 12

A business claiming to have the "best pizza in town" is making a deceptive advertising claim.

Accepted Answer

A) True 
 B)False

Question 13

Compulsive buying may be defined as chronic, repetitive shopping behavior.

Accepted Answer

A) True 
 B)False

Question 14

Stephanie has an eating disorder in which she will eat an entire pint of ice cream or bag of cookies and then makes herself throw up afterwards. What is Stephanie's disorder called?

Accepted Answer

A)  anorexia 
B)  yo-yo dieting 
C)  flushing 
D)  bulimia 
E)  binge eating

Question 15

All consumer misbehavior is illegal.

Accepted Answer

A) True 
 B)False

Question 16

The Children's Television Act of 1990 limits the amount of commercial airtime during children's programming.

Accepted Answer

A) True 
 B)False

Question 17

Shoplifting, fraud, abusive behavior, compulsive purchasing, compulsive shopping, and binge drinking are examples of consumer problem behaviors.

Accepted Answer

A) True 
 B)False

Question 18

David is selling a set of knives that is very expensive for the entire set. One tactic he uses is to ask people to try the paring knife and then ask them to purchase it for $5.00. Then he asks them to try other knives until he eventually works up to asking consumers to purchase the entire set of knives. Which selling technique is David using?

Accepted Answer

A)  foot-in-door technique 
B)  door-in-the-face technique 
C)  even-a-penny-will-help technique 
D)  "I'm working for you!" technique 
E)  incremental-step technique

Question 19

A negligible product is one that has little to no potential to create value of any type.

Accepted Answer

A) True 
 B)False

Question 20

Dysfunctional fan behavior refers to abnormal or impaired functioning relating to sporting event consumption.

Accepted Answer

A) True 
 B)False

Exam 16: Consumer and Marketing Misbehavior

Advertising that contains or omits information that is important in influencing a consumer's buying behavior and is likely to mislead consumers who are acting "reasonably" is called _____.

All consumer problem behaviors break laws.

The Sherman Antitrust Act _____.

Toyota's Prius hybrid automobile is touted as an environmentally-friendly product that gets high gas mileage, which is important for consumers facing high gas prices. The Prius is an example of which product category?

Jan has been smoking for forty years. She has a physiological dependency on the product and is finding it difficult to stop. Jan's smoking behavior is an example of ______.

A central component for understanding consumer behavior is _____, which is also the focal motivation for consumer misbehavior.

Teleological evaluations focus on the consequences of the behaviors and the individual's assessment of those consequences.

Consumer misbehavior is behavior that violates generally accepted norms of conduct.

The Insurance Institute for Highway Safety is the main regulatory body that monitors automobile safety for the U.S. government.

A business claiming to have the "best pizza in town" is making a deceptive advertising claim.

Compulsive buying may be defined as chronic, repetitive shopping behavior.

Stephanie has an eating disorder in which she will eat an entire pint of ice cream or bag of cookies and then makes herself throw up afterwards. What is Stephanie's disorder called?

All consumer misbehavior is illegal.

The Children's Television Act of 1990 limits the amount of commercial airtime during children's programming.

Shoplifting, fraud, abusive behavior, compulsive purchasing, compulsive shopping, and binge drinking are examples of consumer problem behaviors.

A negligible product is one that has little to no potential to create value of any type.

Dysfunctional fan behavior refers to abnormal or impaired functioning relating to sporting event consumption.