Question 1

The "Baby Boomer" generation was born before 1946.

Accepted Answer

A) True 
 B)False

Question 2

Each microculture brings with it role expectations for its members.

Accepted Answer

A) True 
 B)False

Question 3

A _____ is a group of people who have lived the same major experiences in their life.

Accepted Answer

A)  cohort 
B)  strata 
C)  reference group 
D)  schema 
E)  herd

Question 4

A retrosexual male tends to focus on fashion, self-indulgence, shopping, and the blurring of traditional male/female stereotypes.

Accepted Answer

A) True 
 B)False

Question 5

The more generations removed from the ancestral country, the closer a consumer is likely to be to the mainstream culture in another country.

Accepted Answer

A) True 
 B)False

Question 6

The religious orientation of the world is predominantly Christian.

Accepted Answer

A) True 
 B)False

Question 7

Many Protestant denominations have tithing requirements that strongly encourage church members to give 10 percent of their gross income to the church.

Accepted Answer

A) True 
 B)False

Question 8

Demographics refer to relatively tangible human characteristics that describe consumers.

Accepted Answer

A) True 
 B)False

Question 9

Baby Boomers are important to marketers because many have saved significant sums of money for retirement and plan to enjoy good times well into their elderly years.

Accepted Answer

A) True 
 B)False

Question 10

Relative to men, women tend to be more heuristic/intuitive in their processing.

Accepted Answer

A) True 
 B)False

Question 11

Research has shown that including overt Christian symbols, such as the fish symbol, in advertisements caused consumers of all religions to rate the perceived quality of service higher than when the symbol was not included in an advertisement.

Accepted Answer

A) True 
 B)False

Question 12

Which generation was born before 1946 and had their lives and values shaped very much by World War II?

Accepted Answer

A)  Greatest Generation 
B)  Baby Boomers 
C)  Generation X 
D)  Millennials 
E)  Old-timers

Question 13

The term multicultural is used to describe immigrants as they face decisions and form preferences based on their old and new cultures.

Accepted Answer

A) True 
 B)False

Question 14

Most 18-21 year-old college students today are part of which generation?

Accepted Answer

A)  Generation X 
B)  Baby Boomers 
C)  Millennials 
D)  Greatest Generation 
E)  Connected Generation

Question 15

_____ is a culturally-defined group to which a consumer belongs based on resources like prestige, income, occupation, and education.

Accepted Answer

A)  Cohort 
B)  Generation 
C)  Reference group 
D)  Homogamous group 
E)  Social class

Question 16

Microcultures that grow around phenomena such as sports or music rather than ethnic, income/social class, generational, regional, or religious differences are referred to as _____.

Accepted Answer

A)  sub-microcultures 
B)  secondary microcultures 
C)  unique microcultures 
D)  street microcultures 
E)  alternative cultures

Question 17

Marketers are not interested in "bottom of the pyramid" consumers because their income is too low to make them an attractive market segment.

Accepted Answer

A) True 
 B)False

Question 18

Travel to any major city in a developed nation and you'll see teenagers with iPod buds stuck in their ears while looking at Facebook. It seems as though teenagers are pretty much the same throughout the developed world, a phenomenon labeled _____,

Accepted Answer

A)  homogamy 
B)  social stratification 
C)  world teen culture 
D)  demographic consistency 
E)  cohort consistency

Question 19

What term is used to describe a man who is focused on fashion, self-indulgence, shopping, and the blurring of traditional male/female stereotypes?

Accepted Answer

A)  cohort 
B)  market maven 
C)  value-expressive male 
D)  retrosexual 
E)  metrosexual

Question 20

The majority of Americans are Catholic.

Accepted Answer

A) True 
 B)False

Exam 9: Microcultures

The "Baby Boomer" generation was born before 1946.

Each microculture brings with it role expectations for its members.

A _____ is a group of people who have lived the same major experiences in their life.

A retrosexual male tends to focus on fashion, self-indulgence, shopping, and the blurring of traditional male/female stereotypes.

The more generations removed from the ancestral country, the closer a consumer is likely to be to the mainstream culture in another country.

The religious orientation of the world is predominantly Christian.

Many Protestant denominations have tithing requirements that strongly encourage church members to give 10 percent of their gross income to the church.

Demographics refer to relatively tangible human characteristics that describe consumers.

Baby Boomers are important to marketers because many have saved significant sums of money for retirement and plan to enjoy good times well into their elderly years.

Relative to men, women tend to be more heuristic/intuitive in their processing.

Research has shown that including overt Christian symbols, such as the fish symbol, in advertisements caused consumers of all religions to rate the perceived quality of service higher than when the symbol was not included in an advertisement.

Which generation was born before 1946 and had their lives and values shaped very much by World War II?

The term multicultural is used to describe immigrants as they face decisions and form preferences based on their old and new cultures.

Most 18-21 year-old college students today are part of which generation?

_____ is a culturally-defined group to which a consumer belongs based on resources like prestige, income, occupation, and education.

Microcultures that grow around phenomena such as sports or music rather than ethnic, income/social class, generational, regional, or religious differences are referred to as _____.

Marketers are not interested in "bottom of the pyramid" consumers because their income is too low to make them an attractive market segment.

Travel to any major city in a developed nation and you'll see teenagers with iPod buds stuck in their ears while looking at Facebook. It seems as though teenagers are pretty much the same throughout the developed world, a phenomenon labeled _____,

What term is used to describe a man who is focused on fashion, self-indulgence, shopping, and the blurring of traditional male/female stereotypes?

The majority of Americans are Catholic.