Question 1

Which of the following best describes the technology used by the National Trade Data Bank to disseminate information about markets?

Accepted Answer

A)  Presentations in universities, including classrooms 
B)  Email and fax distribution via subscription 
C)  CD-ROM 
D)  Magazine publications

Question 2

Population trends, general trade flow between countries, and agricultural production is considered what type of data?

Accepted Answer

A)  Specific 
B)  Macro 
C)  Micro 
D)  Systematic

Question 3

When a researcher is getting MACRO secondary data, this usually involves gathering:

Accepted Answer

A)  local sales tax figures. 
B)  tariff and non-tariff information, as well as data on government trade policy. 
C)  information pulled from some entity like an individual company. 
D)  local government statistics.

Question 4

The ideal size of a focus group is seven to ten participants.

Accepted Answer

A) True 
 B)False

Question 5

In crossing national borders, a firm encounters parameters that may be different from domestic marketing.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is not a question one would ask in international market research when conducting primary data?

Accepted Answer

A)  Who is the chairman of the Federal Reserve? 
B)  What is the market potential for our furniture in Indonesia? 
C)  What will happen to demand in Brazil if we raise our product price along with monthly inflation levels? 
D)  How much does the typical Nigerian consumer spend on soft drinks?

Question 7

One of the places a company can turn to for good secondary information is another firm.

Accepted Answer

A) True 
 B)False

Question 8

The most frequent objective of international market research is that of teaching all firm members who will be working in the foreign country to have a working vocabulary of that country's language.

Accepted Answer

A) True 
 B)False

Question 9

What demographic characteristic below best describes something that would affect a person's ability to answer a question based on his or her knowledge and the information available?

Accepted Answer

A)  Gender 
B)  Income 
C)  Blood type 
D)  Education level

Question 10

Which of the following must be considered by researchers trying to decide whether to conduct research with consumers or with industrial users?

Accepted Answer

A)  The population of industrial users in larger than the consumer market and easier to reach. 
B)  Industrial users can be interviewed economically at home or through intercepts. 
C)  The population of industrial users is smaller than the consumer market and more difficult to reach. 
D)  It is not necessary to do research in the industrial market, therefore the decision would never have to be made..

Question 11

Which of the following is not considered a step in evaluating data?

Accepted Answer

A)  Evaluate the purpose and method of the original data collection. 
B)  Assess the quality of the data. 
C)  Consider the compatibility and comparability of the data 
D)  Do a background check on the author of the data.

Question 12

Which of the following does not affect primary research?

Accepted Answer

A)  Environment 
B)  Attitudes 
C)  Market conditions 
D)  The Congressional Quarterly

Question 13

Which of the following is not an example of a source of information that can be accessed by a marketer trying to understand a foreign market?

Accepted Answer

A)  Service organizations 
B)  Trade associations 
C)  Directories and newsletters 
D)  Atmospheric science laboratory in Scotland

Question 14

Which of these is not one of the results of a better defined research objective?

Accepted Answer

A)  Conserve time 
B)  Conserve financial resources 
C)  Conserve sources of data 
D)  The better the researcher will be able to determine the information requirements

Question 15

Where is the majority of global marketing research conducted?

Accepted Answer

A)  Overseas 
B)  In the developing countries 
C)  Africa 
D)  In the industrialized nations of the world

Question 16

Interviews, focus groups, and observation techniques are primarily used for:

Accepted Answer

A)  primitive data. 
B)  qualitative data. 
C)  expressionistic data. 
D)  pummel methods.

Question 17

A marketing plan is usually developed prior to doing any international research.

Accepted Answer

A) True 
 B)False

Exam 8: Research

Which of the following best describes the technology used by the National Trade Data Bank to disseminate information about markets?

Population trends, general trade flow between countries, and agricultural production is considered what type of data?

When a researcher is getting MACRO secondary data, this usually involves gathering:

The ideal size of a focus group is seven to ten participants.

In crossing national borders, a firm encounters parameters that may be different from domestic marketing.

Which of the following is not a question one would ask in international market research when conducting primary data?

One of the places a company can turn to for good secondary information is another firm.

The most frequent objective of international market research is that of teaching all firm members who will be working in the foreign country to have a working vocabulary of that country's language.

What demographic characteristic below best describes something that would affect a person's ability to answer a question based on his or her knowledge and the information available?

Which of the following must be considered by researchers trying to decide whether to conduct research with consumers or with industrial users?

Which of the following is not considered a step in evaluating data?

Which of the following does not affect primary research?

Which of the following is not an example of a source of information that can be accessed by a marketer trying to understand a foreign market?

Which of these is not one of the results of a better defined research objective?

Where is the majority of global marketing research conducted?

Interviews, focus groups, and observation techniques are primarily used for:

A marketing plan is usually developed prior to doing any international research.