Scenario 9-5 John Deere and Company Has Manufactured Farm Equipment for Many

Scenario 9-5
John Deere and Company has manufactured farm equipment for many years and is now a strong competitor in the residential lawn care equipment market. Deere makes a variety of riding and push mowers that are used by home owners and lawn care companies. Deere has not actively marketed these mowers on the Internet and has hired an Internet advertising consulting firm, Phat Chance to help most this effort forward. John Deere has set a goal for Internet sales of its lawn care products to represent 7.5% of total category sales by the end of next year.
-(Scenario 9-5) John Deere's senior lawn care sector manager has asked Phat Chance to suggest which of the following is the best measure of unique visitors to the corporate home page. They reply that it is

A) hits
B) reach
C) users
D) visits

Correct Answer:

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