Rich Media/Video and Audio Is the Process by Which a Web

Rich Media/Video and Audio is the process by which a Web ad uses advanced technology that interacts with the user when his or her mouse passes over the ad. Its advantage(s) , is(are) that

A) it offers much greater click-through rates than banner ads
B) academic research indicates that adding animation to ads enhances click-through, recall and favorability
C) it offers intrinsically more interesting ads - that is why it is called "rich"
D) all of these statements are true of Rich Media

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