Question 1

What type of marketing controls consists of unwritten, employee-based mechanisms that subtly affect the behaviors of employees, both as individuals and in groups?

Accepted Answer

A)   input controls
B)   informal controls
C)   process controls
D)   output controls
E)   formal controls B

Question 2

Marketing implementation is often problematic, as marketing plans are usually devised by _____, while implementation is the responsibility of _____.

Accepted Answer

A)   production; marketing
B)   marketing; production
C)   the CEO; middle management
D)   top management; frontline employees
E)   finance; marketing D

Question 3

_____ is/are considered to be the "glue" of successful implementation that binds the entire organization together as a single, functioning unit?

Accepted Answer

A)   Organizational structure
B)   Marketing strategy
C)   Systems and processes
D)   Leadership
E)   Shared goals and values E

Question 4

One of the links between strategic planning and marketing implementation is interdependency, which refers to the fact that:

Accepted Answer

A)   strategy and implementation both result from trial and error.
B)   top executives often don't understand how a strategy is to be implemented.
C)   the marketing plan affects how it will be implemented, and implementation affects the marketing plan.
D)   both strategy and implementation must constantly evolve.
E)   both strategy and implementation must adapt to environmental changes.

Question 5

Marketing implementation is critical to the success of any firm. Simply put, implementation refers to:

Accepted Answer

A)   how the marketing plan will be put into action.
B)   how the marketing plan will be approved by top management.
C)   the process by which employees learn about the marketing strategy.
D)   the process by which the marketing strategy will be developed.
E)   deciding who will actually write the marketing plan.

Question 6

What type of control mechanisms are used during implementation to influence employee behaviors so that they will support the marketing strategy and its objectives?

Accepted Answer

A)   input controls
B)   informal controls
C)   social controls
D)   output controls
E)   process controls

Question 7

Identifying specific marketing activities, determining the time required to complete each activity, and organizing marketing activities into the proper sequence are examples of the steps involved in creating a(n):

Accepted Answer

A)   marketing plan.
B)   control framework.
C)   strategic activities list.
D)   strategic calendar.
E)   implementation timetable.

Question 8

Discuss the role of internal marketing in marketing implementation. In what ways can the internal marketing approach help managers improve the implementation process?

Accepted Answer

The answer of Discuss the role of internal marketing in...

Question 9

Explain why marketing implementation is difficult for many firms. In your answer, discuss how these difficulties often stem from the relationship between strategic planning and marketing implementation.

Accepted Answer

The answer of Explain why marketing implementation is difficult for...

Question 10

In the _____ approach to marketing implementation, marketing strategy is implemented as a part of the overall organizational vision.

Accepted Answer

A)   implementation by command
B)   implementation through change
C)   implementation through teamwork
D)   implementation through consensus
E)   implementation as organizational culture

Question 11

Based on the requirements for successful implementation, which of the following is the best candidate to become the "5ᵗʰ P" of marketing?

Accepted Answer

A)   productivity
B)   people
C)   planning
D)   progress
E)   participation

Question 12

Identify and explain the three different types of informal controls used by employees. In your discussion, explain how each type of control affects marketing implementation.

Accepted Answer

The answer of Identify and explain the three different types...

Question 13

Typically, the difference between the planned marketing strategy and the strategy that actually takes place is:

Accepted Answer

A)   caused by managerial mistakes, not by changes in the firm's internal or external environments.
B)   typically caused by unexpected competitive activity.
C)   caused by the way the planned marketing strategy is implemented.
D)   independent of marketing implementation.
E)   caused solely by changes in customer behaviors.

Question 14

Identify and discuss the four approaches to marketing implementation and explain the various advantages and disadvantages of each approach.

Accepted Answer

The answer of Identify and discuss the four approaches to...

Question 15

Because they are cost effective and beneficial to ensuring consistency and standardization within the marketing program, centralized marketing structures are best suited for which of the following strategies?

Accepted Answer

A)   customer intimacy
B)   operational excellence
C)   product leadership
D)   service efficiency
E)   niche marketing

Question 16

The basis premise of the implementation through change approach is that:

Accepted Answer

A)   frontline employees are forced to implement the strategy.
B)   marketing strategy is a part of the organizational vision.
C)   employees are organized into teams that work together to implement the marketing strategy.
D)   the organization is modified in ways that will ensure the implementation of the marketing strategy.
E)   participative decision making among all employees is used extensively.

Question 17

Work activities that absorb inputs to create information and communication outputs that ensure the consistent day-to-day operation of the firm are referred to as:

Accepted Answer

A)   organizational values
B)   shared goals and values
C)   organizational systems and processes
D)   implementation and control
E)   strategic systems

Question 18

The _____ marketing strategy is what the firm wants to happen-it is the firm's planned strategic choices that appear in the marketing plan itself.

Accepted Answer

A)   forecasted
B)   intended
C)   predicted
D)   realized
E)   planned

Question 19

At WainPort Industries, the firm's senior managers approach marketing implementation with the belief that marketing strategy should be developed at the top of the organization and then transmitted to lower levels where frontline managers and employees implement it. What implementation approach is being used at WainPort?

Accepted Answer

A)   Implementation by command
B)   Implementation through threats
C)   Implementation as consensus
D)   Implementation through change
E)   Implementation by expectations

Question 20

Which of the following firms is most likely to adopt a decentralized marketing structure in order to promote creativity and flexibility?

Accepted Answer

A)   Walmart
B)   Dell
C)   Southwest Airlines
D)   Microsoft
E)   Ritz-Carlton

Exam 11: Marketing Implementation and Control